(FORT WORTH, TX) – UST Mamiya – maker of the world’s finest carbon fiber golf shafts and premium grips – has extended its partnership with Buffalo Communications (Buffalo) for a full suite of public relations and media-branding services.
Through this ongoing relationship, Buffalo will continue to leverage its tight network of editorial connections and inventory of contacts to highlight UST Mamiya’s award-winning products in golf, lifestyle and niche media outlets nationally and regionally.
“UST Mamiya shafts and grips represent the highest quality products on the market,” says Robb Schikner, Vice President of Sales and Marketing of UST Mamiya. “Buffalo Communications is integral to our 2011 product launch and maintaining the industry-leading position of our current models.”
“Our agency exclusively aligns itself with upper-echelon products and companies,” says Rich Katz, Managing Director of Buffalo. “UST Mamiya easily fits that bill, as players of all handicaps maximize performance with its equipment.”
Likened to the precision of Lexus automobiles, all UST Mamiya carbon-fiber shafts are made using handcrafted, repeatable production techniques that incorporate world-class engineering and premium-selected raw materials. This combines with tight tolerances, constant taper design and low-resin content to enhance feel during the golf swing.
The company produces a variety of shaft models, including the renowned ATTAS and Proforce lines, which have received significant usage on major professional tours internationally. During 2010, UST Mamiya users recorded 33 victories worldwide, including 14 on the PGA Tour. Other wins came on the PGA European, Nationwide, Champions, European Senior and Asian Tours. Paralleling its achievements at the professional level, the company’s shafts have remained the top-selling aftermarket option in the United States the past four years.
About UST Mamiya
Since 1991, UST Mamiya graphite shafts are favored by recreational and competitive golfers worldwide. In 2009, UST (U.S.) combined operations and assumed responsibility for the sports division of its parent company, Mamiya-OP (Japan) and now leads the drive for quality and innovation globally. Distributed in 30-plus countries, UST Mamiya provides shafts to consumers, retailers, club-fitters and original equipment manufacturers Adams, Bridgestone, Callaway, Cleveland, Cobra, Mizuno, Nike, PING, TaylorMade, Titleist, Wilson and more. Company R&D and manufacturing facilities are in the U.S., Japan, China and Bangladesh. UST Mamiya advisory staff includes renowned instructors among GOLF Magazine’s “Top 100” and at Golf Digest’s “America’s 100 Greatest Golf Courses.”
For more information: www.ustmamiya.com, 817.267.2219.
About Buffalo Communications
Based in Vienna, VA, Buffalo is a global public relations, branding and marketing-communications firm with clients in golf, lifestyle and fashion; golf hard-goods, retail and industry; and golf club, resort, destination and real-estate. Using its extensive media connections and marketing-services inventory, Buffalo frequently popularizes the places, products and services of companies and public agencies. The firm’s outreach programs increase awareness and revenues for top brands.
For more information: www.buffalocommunications.com, 703.761.1444
Contact:
Bill Feidler
703.615.4034
bfeidler@buffalocommunications.com
www.buffalocommunications.com
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