Pellucid Corp., a leading golf industry information, analysis, and marketing company anounce completion of a Voice of the Local Golfer survey for Saddle Creek Resort in Copperopolis, CA.
“Saddle Creek Resort is a unique golf facility in our area”, explains General Manager Bob Higgins. “Pellucid has been a marketing partner for a couple years and has definitely benefitted our bottom line. We are semi-private and because of our location, we require daily fee golfers to drive a ways to enjoy our facility. Given the tough market conditions, we felt it necessary to ask our customers and area golfers who are not our customers questions from which the responses could help guide our marketing efforts this year and maybe next”, continues Higgins. “Pellucid had the ideal solution, their Voice of Local Golfer survey. We learned how highly regarded our facility is, which has our employees holding their heads a bit higher, but also reminded them of how important it is to not let things slip. And we have a much better foundation of information that will guide our marketing efforts going forward.”
“Castle and Cooke Golf Properties, of which Saddle Creek is one, has been a Pellucid client for several years”, comments Pellucid survey product manager Harvey Silverman. “Like many others, Saddle Creek is faced with increasingly difficult market conditions and fickle golf consumers. It is an extraordinary facility with a highly rated golf course, luxury bungalows, an outstanding restaurant, and a beautiful location in the Sierra foothills (on a clear day you can see Half Dome in Yosemite National Park). Survey respondents confirmed our assessment giving Saddle Creek some of the highest ratings we have ever seen. But management knew that excellence is only valuable if more people experience it, and driving more daily fee rounds was a priority. Higgins and VP of Golf Operations Eric Jacobsen asked for our assistance and chose to listen to the voice of the consumer to give them direction.”
Having fielded nearly 100 surveys in less than three years, Pellucid is uniquely positioned to provide analysis and insights based on benchmarks and experience. We don’t just hand the client a bunch of numbers, charts, and data. Our analysis includes recommendations that can be acted upon to provide both short term and long term results.
For more information about Pellucid’s Voice of the Local Golfer surveys, or other services and products designed for individual facilities, contact Jim Koppenhaver at jimk@pellucidcorp.com, or Harvey Silverman at harvinfc@pacbell.net.
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