Golf industry’s largest grassroots consumer retail tour, 60 interactive weekend events to be
held at Edwin Watts Golf Shops in 2011; more than 50,000 golfers expected to participate in equipment demos, performance club fitting, short game clinics, prize giveaways & more
FORT WALTON BEACH, Fla., February 4, 2011…Think Golf It’s Friday! To promote the game of golf heading into the weekends, Edwin Watts Golf Shops, LLC, (EWGS), one of the world’s largest specialty golf retailers, today announced the 2011 TGIF TOURTM, a full schedule of 60 weekend events encompassing a breadth of interactive activities, including new product testing, performance fitting, par 3 challenges, and more.
The THINK GOLF IT’S FRIDAY TOURTM, the golf industry’s largest grassroots consumer retail tour, will debut at the Edwin Watts Golf Shop located at 1200 Yamato Rd., Boca Raton, FL – directly across the street from the Allianz Championship — on Friday, February 11 & Saturday, February 12. Edwin Watts Golf and its stable of leading golf industry equipment manufacturers and partners will interact with more than 50,000 golfing consumers throughout the TGIF TOURTM, which will be supported by the 2011 “Watts IS Golf” advertising campaign.
The two-day events, which are free and open to the public, will provide consumers with the opportunity to test out the latest product innovations from all leading brands, and tune-up their game with performance club & ball fitting, short game clinics, cleat changing, customized swing analysis, and much more. PGA TOUR stars will make appearances at pre-determined locations throughout the year, while leading manufacturers will support the events with their Retail and TOUR vans on-site, and all customers will have the opportunity to win an assortment of prizes, including equipment and foursomes of golf at local courses.
The inaugural TGIF TOURTM includes 14 events that will take place at EWGS locations on the same weekend that a professional tournament (PGA Tour or Champions Tour) is visiting that respective market, providing an exciting complementary event for golf aficionados. The remaining 46 events will take place in conjunction with Edwin Watts Golf’s popular tent sales. Thus, in addition to the incredible deals that have become synonymous with the annual tent sales, golfers will enjoy a stable of interactive activities and have the opportunity to win great prizes.
“The TGIF TOURTM, which was created as an exciting prelude to weekend golf, will allow our partners and service-oriented associates to interact with tens of thousands of golfing consumers throughout the TOUR,” said John Watson, CEO, Edwin Watts Golf. “Our partners will have an opportunity to showcase their latest product innovations to qualified customers, and our team of experienced store associates will ensure consumers enjoy their interactive shopping experience.”
Watson adds, “This is the largest grassroots consumer retail tour in golf, and we hope that it will help drive golfers to play more, and better, golf in 2011, especially as we will be tying these events to local golf courses in each respective market.”
For more information on Edwin Watts Golf Shops, along with a complete schedule of TGIF TOURTM events for 2011, consumers can visit www.edwinwattsgolf.com/tgiftour.html.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates, “The Watts Guys,” who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.
Contact:
Michele Kruchkowski (michele@mastrocomm.com)
Tara Pranio (tara@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
