PGA Tour player debuts the new Black Widow® Fusion putter grip at the Waste Management Phoenix Open in Scottsdale
BRENTWOOD, Tenn., February 4, 2011 … BLACK WIDOW® Grips, the boldest grips in golf, continue to succeed on the pro tours with its newest putter model in play at the Waste Management Phoenix Open. The new Fusion putter grip was launched at the PGA Merchandise Show and is already in play on the PGA Tour.
The new Fusion Putter grip features SILK Technology, a firm and highly textured polyurethane surface, for the best combination of soft, tacky feel and pure performance. These dynamic characteristics already prove to be a potential favorite among TOUR players.
“Seeing one of our newly launched models already in play on the PGA TOUR reinforces the success BLACK WIDOW Grips had last year,” said Chip Chiappetta, Brand and Product Manager, PrideSports. “We’re excited to get our grips in more hands and see their proven results.”
BLACK WIDOW Grips are designed to meet the needs of golfers at all levels, from touring professionals to recreational golfers, with nine distinct models. The expansive product line features Softspikes’ traction-inspired interlocking “S” pattern and Web-Traction TechnologyTM which are anti-slip design arrangements that maximize surface area for more traction. For more information and to see the full line of grips, please visit www.bwgrips.com.
Softspikes, a division of PrideSports, has used its estimable reputation as a maker of some of the best golf shoe cleats in the marketplace to elbow its way into the golf club grip sector. Softspikes ventured into the competitive golf grip market, capitalizing on its BLACK WIDOW dynamic traction golf cleat brand heritage in 2010. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Meagan Segebarth
(msegebarth@pridesports.com)