FORT WALTON BEACH, Fla., February 8, 2011…Edwin Watts Golf Shops, LLC (EWGS), one of the world’s largest specialty golf retailers with over 90 retail locations, today announced a multi-year strategic marketing alliance with GolfThere.com (www.golfthere.com), a division of Fairways Golf Vacations, Inc. and an online travel destination that provides access to some of the leading golf courses, hotels and resorts in the world. As part of the alliance, EWGS and GolfThere.com will collaborate on a series of marketing programs designed to increase sales and cross-promote products and services, including golf equipment, golf packages and vacation opportunities, to each company’s customers through direct mail, email, website links and other joint efforts.
“We are very excited to align with GolfThere.com and bring a wealth of golf opportunities to our customers,” said John Watson, CEO, Edwin Watts Golf Shops. “We are equally pleased to introduce our vast array of golf equipment and accessories to GolfThere.com customers, who are no doubt avid golfers looking for the best equipment innovations to enhance their golf vacation experiences.”
Watson adds, “This alliance with GolfThere.com allows us to communicate regularly with these golfing travelers and provide product information and offers from the game’s best equipment brand names.”
“Each company’s customers will be provided with unique discounts, upgrades, or specials unavailable to the general public,” said Alan Hale, CEO, GolfThere.com. “Golf travelers often ask our golf vacation specialists about special offers on golf balls, gloves, and other golf related items prior to their departure. With access to the absolute best pricing from Edwin Watts Golf, GolfThere.com is providing another level of service to our customers.”
Hale continued, “In addition, we believe that Edwin Watts Golf’s customers will enthusiastically respond to special offers that will be featured through this important new business relationship and channel.”
As part of the alliance, both Edwin Watts Golf and GolfThere.com will create website links designed to cross promote products and services to their respective golfers. The strategy will serve to offer golfers contemplating a new equipment purchase to also consider booking a golf vacation; as well as encourage golf travelers to purchase last minute items or new golf balls before departing on a golf vacation. GolfThere.com estimates through the combined website traffic, email programs and mailing databases that the promotion can reach as many as 4.5 million golfers. For more information, visit www.edwinwattsgolf.com or www.golfthere.com.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.
About GOLFTHERE.com
Fairways Golf Vacations, Inc. d/b/a GolfThere.com is headquartered in Birmingham, Alabama, and was founded in 1990. The company and its related private label brands have grown to be one of the largest consumer-direct golf vacation packagers in the USA. Private label partnerships include golf course management companies, golf trails, tourist boards, CVB’s, travel agency groups, and hotels/resorts. GolfThere.com’s experienced golf sales specialists can assist customers to book golf vacations world-wide by calling 1.800.876.6405 or customers may book online. Due to the company’s focus on exceptional value and best-in-class service, Fairways Golf and GolfThere.com combined are now the largest golf vacation brand manager in the world.
Contact:
Ari Edelman (aedelman@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
David Kunze, Sr. VP, david.kunze@golfthere.com
Elise Segrest, Marketing. Assistant, elise.segrest@golfthere.com
205-313-6415
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