For Immediate Release – Swedish apparel maker, Abacus, markets and sells leisure clothing with golf at the heart of its inspiration. The company’s collections combine functionality, design, and quality in a way that has given Abacus a very strong international presence in just a few years.
Wind and sea. Sun and sky. Crisp and clean. Golf in Scandinavia is played with a backdrop of these pure elements. On the course, Scandinavians also like to dress in clothes that are stylistically simple–something that blends in but also stands out. The Abacus 2011 Spring Collection embodies that clarity in Scandinavian nature. But Abacus has infused something extra: color.
Abacus has gathered together the marine palette and let it explode. The Swedish archipelago inspires the whole collection. The collection is submerged in light tones and includes all the shades of the Swedish islands: starry-white gliding over sky blue and gleaming indigo tones and white stripes on pastel backgrounds. The result is elegant and extravagant.
It should also be said that Abacus’ precision in fabric choice and function is as stringent as ever. Storms and rain force you to focus on keeping warm, dry and comfortable. To be challenged by both the golf course and the weather is something that golfers are used to. Without neglecting any detail, Abacus has developed a technical collection with outstanding waterproofing and breathable stretch fabric, which is lightweight, flexible and with functional details. The collection is for those that want to test their own and nature’s limits.
Tour Wedge Jacket
The Abacus Tour Wedge is a durable rain jacket with poly stretch fabric and ripstop lamination. The stretch fabric makes it possible to combine a good fit with a sleek silhouette. The garment is soft and makes no sound while swinging. Details include a back pocket and adjustable collar, sleeve bottoms and waist. The Tour Wedge is windproof, features sealed seams, and is waterproof tested to 10,000 millimeters of water-proofing and 10,000 grams of breathability. It is available in men’s and women’s and comes with a two year guarantee.
Material: 100% polyester / poly knit stretch / poly ripstop lamination / 10,000 waterproofness / 10,000 breathable / sealed seams / stretchable / windproof
Men’s Sizes: S – XXXL; Women’s Sizes: XS-XXL
Women’s Colors: light pink/navy; dark red/black; black/white; dark red; black
Men’s Colors: red/black; black/white; navy/ice blue; dark red; black
U.S. SRP: $120
For more information on Abacus apparel, call Caulfeild apparel at (800) 268-7939.
About Abacus
Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The company has been the official European Solheim Cup team apparel provider since 2007 and will continue in this tradition in 2011. Abacus is available in twenty countries, with very strong market positions in Sweden, Denmark, Holland, Germany and Canada. The goal is to continue developing Abacus into an international lifestyle brand that reaches beyond the world of golf.
Contact:
Joanne Miller at Impact 1 Marketing
Chicago, IL – Joanne Miller at 815.603.5119
jmiller@impact1marketing.com
For Caulfeild Apparel, North American Abacus Distributor, contact:
Lauren Dimen, Brand Manager
Toronto, ON, Canada: 416-636-5911 extension 320
lauren@caulfeild.com
