Company brings in private investors and adds to ownership/management team with Shawn Dinwiddie as VP- Sales/Marketing
February 1, 2011, Victoria, TX – EIDOLON Golf, LLC has reorganized as EIDOLON Brands, LLC to facilitate the securing of additional growth capital and recruitment of equity partner and Vice President Shawn Dinwiddie. The announcement was made by EIDOLON founder and President/CEO Terry Koehler, a 30-year golf industry veteran. Over the past seven years, EIDOLON Golf has earned a reputation for some of the finest wedges in the golf industry, and under Koehler’s direction, the EIDOLON brand has come to be respected for its patented V-SOLE technology and broad custom-fit, custom-build capabilities. Along the way Koehler’s blog persona, TheWedgeGuy.com, has gained a loyal readership.
As the company prepares to launch a new brand and innovative product line in Spring 2011 to complement the EIDOLON V-SOLE wedges, it has secured additional investment capital and recruited industry veteran Shawn Dinwiddie as an equity partner and Vice President – Sales/Marketing. Dinwiddie brings fifteen years experience in the golf web environment to EIDOLON, over half spent with the team that created and developed CallawayGolfPre-Owned.com and Callaway Golf’s entire online platform.
According to Koehler, who will continue as President/CEO of EIDOLON Brands, Dinwiddie’s initial focus will be to direct the complete restructure of the company’s web presence, to include development of a new interactive website and manage an exponential increase in the company’s online efforts to build the EIDOLON family of brands. Koehler praised Dinwiddie’s broad experience in the golf industry, particularly with regard to the online environment and inside sales and customer relations, qualities that will help the EIDOLON brands expand its product offering to become a serious contender in the wedge category.
“The EIDOLON wedges have gained a loyal following, because they just work better than others out there,” explained Koehler. “And in the spring we’ll be complementing them with a completely new line of scoring clubs . . . under a completely new brand . . . which will raise the bar significantly. We’re taking short game technology to a whole new level, and golfers will never look at their scoring clubs in the same way.”
Koehler explained that the addition of Dinwiddie enhances the management team exponentially. He brings in-depth experience in the golf web space and a proven track record managing a high-level inside sales effort.
“Shawn is a top talent with a focused work ethic”, touted Koehler. “He works hard and smart, and there are very few people who have as complete an understanding of and network of contacts in the online golf space. He has hit the ground running and we’re expecting big things as we exponentially increase our marketing and sales efforts into 2011.”
Dinwiddie had consulted with several companies both in and outside the golf industry since leaving Callaway in 2008, but rejoining Koehler was appealing. The two worked together at Reid Lockhart in 2000-2001.
“I had a number of opportunities presented to me as I evaluated where to go after the Callaway experience,” explained Dinwiddie. But EIDOLON was by far the best fit. I had worked with Terry Koehler early in my career and know him to be one of the most innovative golf club minds I’ve encountered. EIDOLON’s singular focus on the short game is exciting, and when Terry showed me what’s coming for the next generation of product, I was sold.”
EIDOLON Golf has been a pioneer in wedge technology and custom-fit, custom-built scoring clubs. In addition to EIDOLON’s patented V-SOLE® technology, the innovative Vari-Loft™ Concept allows every golfer to get exactly the right lofts needed to optimize their scoring. The company was founded in 2004 and has earned a reputation for outstanding performance and quality. Learn more about EIDOLON at www.BestWedge.com, or visit President Terry Koehler’s bi-weekly blog at www.WedgeGuy.com.
Contact:
Terry Koehler, President
EIDOLON Brands, LLC
terry@eidolongolf.com
361-571-7375
Shawn Dinwiddie, VP-Sales/Marketing
EIDOLON Brands, LLC
shawn@eidolongolf.com
512-574-9479
