BOULDER, CO (February 17th, 2011)
KBS Tour shafts announced today the expansion of its primary website KBSshafts.com to include new Social Media features and design enhancements offering a better user interface and experience with the KBS brand. Complete with improved navigation, technology features and targeted communication programs; the new website delivers ‘core’ golfers an informative center for shaft technology and designs relating to the KBS Tour Series.
WEBSITE HIGHLIGHTS:
* Revamped “Homepage” complete with new navigation tools optimizing user experience.
* Enhanced “Product Pages” complete with shaft technical details, specifications and trim instructions.
* Redesigned “KBS News” section delivering all current headlines and information for the KBS brand.
* An all-new “KBS Blog” giving voice to the KBS brand focused on technical and tour information.
* Integrated “Social Media Functions” allowing users to interact with KBS and share in their network.
As explained by Rob Cheng, Director of Global Operations, “The redesigned KBS website is another step the KBS brand is taking to become the leader on shaft design and technology. Core golfers have long recognized the merits of shaft selection; and, we understand our role to share KBS design concepts and technology in order to continue pushing innovation. Our new website accomplishes this and also offers new social media tools to interact with our audience as well.”
Since being introduced in 2008 worldwide, the KBS Tour shaft continues to rack up tournament accolades being used in over 30 PGA and EU Tour affiliated victories through 2010. Last year alone, KBS Tour shafts delivered 15 combined victories at PGA and EU Tour affiliated events along with 14 more runner-up finishes. Expect more stories to come.
The KBS Tour shaft design is based on optimal shaft geometry to improve club performance. As explained by renowned designer Kim Braly, “The KBS Tour shaft incorporates a unique distribution of stiffness along the center-line maximizing energy transfer and load into the club head. When properly fitted, the shaft enhances player feel with tight ball dispersion and maximum total distance.”
Formalized in 2007, KBS Tour shafts are the premiere brand of steel golf shafts designed and manufactured by FEMCO Steel Technology (FST) headquartered in Boulder, Colorado. Since 1949, FEMCO has remained committed to providing the highest quality steel products and services worldwide.
Website: www.KBSshafts.com
Facebook: www.facebook.com/KBSshafts
Twitter: www.twitter.com/KBSTOUR
Contact:
Eric Hubbell, Director of Communications
EricHubbell@FSTshafts.com
(303) 444.2226 x12
