Annika Sorenstam becomes spokesperson for The First Tee’s Nine Healthy Habits
San Antonio, Texas (Feb. 17, 2011) – Today, The First Tee, a youth development organization that provides character education through golf, officially launched its five-year strategic plan at its Network Meeting. World Golf Hall of Famer Annika Sorenstam attended today’s meeting and was introduced as the spokesperson for The First Tee Nine Healthy Habits, a new framework for curriculum that will be included in The First Tee programs that focuses on promoting health and wellness through golf.
Developed in partnership with the ANNIKA Foundation and Florida Hospital for Children, The First Tee Nine Healthy Habits are platforms categorized into nine pillars that children can easily remember and understand. They include energy, play, safety, vision, mind, family, friends, school and community.
“The First Tee has always shared my passion for building awareness around the healthy aspects of golf,” said Annika. “The First Tee Nine Healthy Habits are a smart and systematic approach to reach children about health and fitness, and educate them on healthy life skills that they can integrate into their lives, even outside of golf.”
In addition to the Nine Healthy Habits, The First Tee’s plan also includes goals pertaining to increasing youth involvement. Specifically, by 2015 The First Tee hopes to increase its total reach to more than eight million young people, the number of chapter program locations from 750 to 1,500, the number of elementary schools offering The First Tee National School program from 4,000 to 8,000 and the number of youth-serving program locations that offer The First Tee programs to 500. The organization will also focus on increasing the progression of teenagers through its programs and growing the number of female and ethnic diverse participants. To date, The First Tee has reached more than 4.7 million young people.
“Our plans for the next five years will further The First Tee’s relevance as an established organization that impacts today’s youth,” said Joe Louis Barrow, Jr., chief executive officer of The First Tee. “We look forward to expanding our footprint and engaging more adults-as donors, volunteers, coaches and teachers-to help reach our objectives over the coming years.”
More than 600 chapter executive directors, program directors, coaches and volunteer board members are in attendance at the Hyatt Regency San Antonio for The First Tee’s biennial Network Meeting. Today through Saturday, Feb. 19, the group will learn details about the next five-year strategic plan and have the opportunity to learn with and from each other in classes and general sessions.
For more about The First Tee, visit www.thefirsttee.org.
About The First Tee
The First Tee (www.thefirsttee.org), a 501(c)(3) nonprofit youth development organization whose mission is to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf. With its home office at World Golf Village in St. Augustine, Fla., The First Tee reaches young people on golf courses, in schools and on military installations. Since its inception in 1997, The First Tee has introduced the game of golf and its values to more than 4.7 million participants in all 50 United States and four international locations. The First Tee is an initiative of the World Golf Foundation and its Founding Partners are LPGA, the Masters Tournament, PGA of America, PGA TOUR and the USGA. Former President George H. W. Bush serves as honorary chairman.
About ANNIKA Foundation
The ANNIKA Foundation teaches children the importance of living a healthy, active lifestyle through fitness and nutrition, and offers aspiring junior golfers opportunities to pursue their dreams. The Foundation has partnered with several key organizations to promote healthy and active lifestyles for children, including SPARK, the leading physical education program for schools; Florida Hospital for Children, supporting its Healthy 100 Kids initiative; and The First Tee, developing the Nine Healthy Habits curriculum for children. More information about the ANNIKA Foundation can be found at www.annikafoundation.org.
Contact:
Jen Weiler, The First Tee
904-382-8133 (mobile)
jweiler@thefirsttee.org
Elizabeth McCollum on behalf of Annika
813-421-0550
elizabethm@bzapr.com
