All responding courses will receive a free copy of research report
Castle Pines, CO (February 23, 2011) – Golf Convergence today launched a national golf course technology study designed to assist facilities to better manage their information systems. With the rapid deployment of new functionality by leading software vendors featuring email marketing, online reservations through third parties, and social media integration, the sense is that golf courses are becoming overwhelmed with the pace of new technology introductions. The survey results will guide today’s leading golf course managers as they implement best practices.
All golf course industry personnel and their customers are encouraged to participate in the survey by clicking: http://www.surveymonkey.com/s/6B95JDN. Each respondent will receive a complimentary copy of the results of the study upon its conclusion on March 8, 2011.
“We believe this study has great potential benefit to all golf course operations,” says J. J. Keegan, Managing Principal of Golf Convergence. “Our clients are constantly wrestling with the integration of the tee sheet with the POS system, developing a meaningful online presence, optimizing SEO key words, developing effective marketing campaigns, and debating whether Facebook, Twitter, Linked-In and Google Adwords are relevant to their business or actually distractions. The forecasts for 2011 reflect an increased enthusiasm for the game of golf, requiring even more emphasis on the allocation of scarce resources to optimize net income in the business of golf.”
Understanding that each client has unique needs and goals, Golf Convergence draws from its worldwide network of expert alliances to form the ideally suited team to successfully execute each project. Relying on the Golf Convergence WIN™ formula, each team creates a customized approach designed to increase the return on the client’s investment. Longtitudes, Weather Trends International, Herfort-Norby, Aspire Consulting, Atira Golf, Real Estate Capital Corporation, Lisa Langas Retail Solutions, Pros Consulting, and the National Golf Foundation are engaged to craft the optimum solution for our clients.
The eight-step Golf Convergence WIN™ formula ensures that strategic vision, tactical plans, and operational execution are aligned to maximize revenue, increase operational efficiency, and enhance customer service.
This process is featured in the recently published and award winning book, The Business of Golf: What Are You Thinking?, authored by James J. Keegan. The book focuses on how to maximize the financial return of a golf course. For additional information on the book, visit http://www.golfconvergence.com/textbook-on-the-business-of-golf.
For more information on Golf Convergence, visit www.golfconvergence.com, Twitter/golfconvergence, or call (303) 283-8880, or register for upcoming webinars to be offered by Golf Convergence.
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