The above is just one of the several interesting topics covered in the February issue of The Pellucid Perspective that you might have missed by not registering. While the other industry trade publications are debating the aesthetic and performance merits/demerits of white drivers and Tiger Woods’ upcoming season, the Perspective is exploring and weighing in on issues more relevant to the business side of golf including:
• Scott McNealy and the Alternative Golf Association unveil a plan at the PGA Show in Orlando to radically reform golf. Is it goofy or just so obvious that it only appears like heresy? We were there, Pellucid’s take on their odds of success.
• An increasing number of facility owner/operators are asking themselves, “Do I need a PGA of America pro to run my facility?” Based on input from our clients and operator/owners we talk to, it depends on the type of facility, the business acumen vs. teaching skills of their existing pro and the strength of potential non-PGA candidates.
• The equipment manufacturers, retailers and consumer magazines are beating the drum for “buying a better game” in 2011 through more custom clubfitting for the average golfer. We ask, “Where’s instruction in the mix; what about building a better swing first?”
• The 2010 year-end scorecard on rounds, revenue and facility utilization. This issue’s a keeper, it’s the only time you’ll see the December year-to-date numbers as we move on to January’s results and a new year next issue (also, the Atlanta golf market profiled, why they’re seeing red in Dixie).
If you’re one of the roughly 27,000+ industry stakeholders and observers already plugged into Pellucid, then you’ve already received, read and are informed on these topics and others covered in previous issues. If you’re not yet receiving it and want in on the conversation, you can register at Pellucid’s website (http://www.pellucidcorp.com/utilities/guest.html) by checking any of the information services and we’ll get you signed up. As always, if the publication doesn’t live up to its hype, you can opt out at any time (Pellucid does not share, rent or sell its database to any 3rd parties). Best of all, it’s free supported by our sponsors Club Car, GolfNow, ValleyCrest Golf Course Maintenance and KemperSports Management so the only thing left holding you back is that we might upset your sensibilities with our unique take on some particular long-held industry belief. We think, in today’s golf economy, that’s a reasonable risk to take.
Contact:
Jim Koppenhaver, President, Pellucid Corp.
jimk@pellucidcorp.com
www.pellucidcorp.com
