Singapore (February 25): If you operate a golf and country club or marina in most parts of Asia, you are well familiar with the acute shortage of quality, on-the-spot consultancy services to help you with your day to day operations in club management.
This is all set to change with the launch of Club Advantage Inc; – a unique consultancy service designed to address a cross-section of vital services required by clubs.
The company is structured to provide its comprehensive range of services through a global consortium – a network of best of breed consultants in their respective fields.
“The Club industry is worth billions of dollars and provides hundreds of thousands of people with job opportunities. It has evolved tremendously over the last twenty years into a very competitive and lucrative business,” explained Sylvan Braberry, President and CEO of Club Advantage Inc. Braberry, a veteran in club management both from a member’s perspective and as a professional manager, was until recently, the CEO of one of the largest and richest golf and country clubs in Asia – the Singapore Island Country Club.
“While Clubs have evolved, members and consumer trends and expectations have also evolved creating a very competitive market where having the best club facilities alone may not measure up to being the best,” he pointed out.
Though market competition and changing consumer trends are some of the reasons for this phenomenon, they are just part of the day to day realities of managing a club. According to Braberry, “We must not forget that the very reason for a Club’s existence is its members and Clubs that adopt the right principles and strategies in creating the perfect blend to address their expectations, have a better chance of making it to the top.”
It’s the proverbial chicken and egg situation – which comes first? This comes into play when some clubs with limited funds, try and strategize on how to meet their members’ changing expectations, attain retention or just barely do enough to entice patronage and spending. What happens in a situation like this – do you upgrade? Will upgrading produce the desired results? The strategy for some clubs would be to just keep on marketing and selling memberships or even to go to the extent of opening up their facilities to the public to pick up the slack in business caused by the lack of patronage by members.
He went on to add, “While some clubs lament the fact about declining memberships, patronage and revenue, they should instead focus on creating the right mix of lifestyle experience, quality and service excellence to win back members’ confidence and support.”
He pointed out that is vital in ensuring that a club stays profitable and viable. “At Club Advantage, we understand and uphold the mantra that the member is the basis and the very reason for a club’s existence and we will never lose focus on this,” declared Braberry.
He went on to add, “Club Advantage provides cutting edge and practical solutions tailored to your needs. Our primary interest is to ensure the efficient allocation of your resources to achieve a healthier bottom-line. What sets us apart from the rest are our Consultants.”
“Our Team of consultants, carefully hand-picked, are amongst the best in the world and each is an expert in his respective field. When it comes to your business, we will work together to provide practical, workable and affordable solutions for you. This is what drives us at Club Advantage – you can rest assured that every dollar you invest with us, will be optimized and maximized to deliver the best returns for you!,” Braberry emphasized.
Club Advantage’s expertise and services range from managing your club, assisting you with golf and country club facility design and development, food & beverage set-up and operations, marketing your club, managing and setting up your academy, including assisting you with a strategic plan and walking with you and your team to execute and ensure you achieve your objectives and goals for your club. “This in a nutshell is what Club Advantage is all about!” stated Braberry.
Club Advantage Inc. is headquartered in Singapore and its primary markets include the Southeast Asian region and India.
Contact:
Sylvan C. Braberry
President/CEO
e-mail: sylvan@clubadvantage.asia
Club Advantage, Inc
20 Kramat Lane, United House
Suite 04-05
Singapore 228773
Tel: (65) 6734-9466
Fax:(65) 6734-9466
Website: www.clubadvantageinc.com
