Aurora, CO (February 23, 2011) – Imperial Headwear and John Daly, through his association with Provident Merchandise Sourcing, announce the creation of the Blue Collar Golf apparel line.
Blue Collar Golf is designed for golf’s Weekend Warriors with the philosophy of Just Play Anyway! The line includes a collared golf shirt available in five different colors as well as four different cap styles available in a variety of colors. T-shirts and fleece will be added to the line in the coming months.
Daly will serve as the brand’s ambassador, wearing it each week while competing on course. As one of golf’s greatest personalities, the gallery of fans and supporters following Daly around the course is one of the largest at any event.
“JD is an ideal spokesperson and ambassador for this line – he is a blue collar guy and can identify with the average Joes who hit the links at their local, municipal course,” explained Dan Walker, President, Provident Merchandise Sourcing.
Through the partnership, Imperial will be the exclusive distributer and marketer of the Blue Collar Golf line. “We are thrilled with this opportunity. Combining John Daly’s name and marketability with fun and edgy designs and Imperial’s reach in the golf market, we hope will result in something similar to the LoudMouth explosion,” added Doug Kelly, CEO, Imperial Headwear.
Daly is credited with helping launch LoudMouth Golf, the leading brand of outrageous, fun golf apparel for men.
For more information on Blue Collar Golf, contact your local Imperial Sales Representative or 800-950-1916.
About Imperial Headwear
Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality, active lifestyle headwear for the golf, tennis, outdoor, resort, collegiate, military, corporate, and select private label markets. Renowned for its superior customer service and artwork customization capabilities, Imperial offers its clients the highest quality products using the most innovative digital design, logo and embroidery technologies. Imperial products feature the Imperial, Merge Left, Watership, Blue Collar Golf and New Era Cap brand names. For more information about Imperial, visit www.ImperialHeadwear.com or call (800) 950-1916.
About Provident Merchandise Sourcing
Since 1997, Provident Merchandise Sourcing has developed creative and edgy branded goods for restaurant and entertainment establishments in the country, including the Hooters Restaurants and Casino as well as Splitsville, Adobe Gila’s, Stumps Supper Club, Pete & Shorty’s, Frenchy’s Restaurants and ESPN’s Monday Night Football.
Contact:
Sarah Knowlton
720.282.2859
sknowlton@imperialheadwear.com
