For Immediate Release – Swedish apparel maker, Abacus, markets and sells leisure clothing with golf at the heart of its inspiration. The company’s collections combine functionality, design, and quality in a way that has given Abacus a very strong international presence in just a few years.
Wind and sea. Sun and sky. Crisp and clean. Golf in Scandinavia is played with a backdrop of these pure elements. On the course, Scandinavians also like to dress in clothes that are stylistically simple–something that blends in but also stands out. The Abacus 2011 Spring Collection embodies that clarity in Scandinavian nature. But Abacus has infused something extra: color.
Abacus has gathered together the marine palette and let it explode. The Swedish archipelago inspires the whole collection. The collection is submerged in light tones and includes all the shades of the Swedish islands: starry-white gliding over sky blue and gleaming indigo tones and white stripes on pastel backgrounds. The result is elegant and extravagant.
It should also be said that Abacus’ precision in fabric choice and function is as stringent as ever. Storms and rain force you to focus on keeping warm, dry and comfortable. To be challenged by both the golf course and the weather is something that golfers are used to. Without neglecting any detail, Abacus has developed a technical collection with outstanding waterproofing and breathable stretch fabric, which is lightweight, flexible and with functional details. The collection is for those that want to test their own and nature’s limits.
Lily Capri & Skort
The Abacus Lily is a classic capri that offers a comfortable fit in a stretch slub chambray fabric with details like a thin sash at the waist. It is sure to be an on course and off course wardrobe favorite. The Lily is also available in a skort.
Material: 97% cotton / 3% spandex / stretch slub chambray / Capri out seam 77 cm (~30 in.) / Skort out seam 48 cm (~19 in.)
Sizes: US 4-18
Colors Capri: white/begonia, lemonade
Colors Skort: cobalt; white; black
U.S. Capri SRP: $100
U.S. Skort SRP: $110
For more information on Abacus apparel, call Caulfeild apparel at (800) 268-7939.
About Abacus
Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The company has been the official European Solheim Cup team apparel provider since 2007 and will continue in this tradition in 2011. Abacus is available in twenty countries, with very strong market positions in Sweden, Denmark, Holland, Germany and Canada. The goal is to continue developing Abacus into an international lifestyle brand that reaches beyond the world of golf.
Contact:
Joanne Miller at Impact 1 Marketing
Chicago, IL – Joanne Miller at 815.603.5119
jmiller@impact1marketing.com
For Caulfeild Apparel, North American Abacus Distributor, contact:
Lauren Dimen, Brand Manager
Toronto, ON, Canada: 416-636-5911 extension 320
lauren@caulfeild.com
MEDIA SITE
www.abacus-outdoor.com
Username: abacus2press
Password: aba2press
