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Golf Convergence Webinar: Technology – An Investment or Expense?

March 3, 2011

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All registrants will receive a free copy of national golfer survey

Castle Pines, CO (March 3, 2011) – On March 8, 2011 at 9:15 a.m., Golf Convergence is presenting a complimentary Webinar to ensure that the investment in technology produces a positive return and is not a wasted expense at your golf course.

Space is limited. Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/237833960

As part of this Webinar, we will be previewing the results from a survey currently being conducted on the personal vs. the business use of technology. It is highly recommended that all registrants complete the survey at: http://www.surveymonkey.com/s/6B95JDN.

With the rapid deployment of new functionality by leading software vendors featuring email marketing, online reservations through third parties, and social media integration, our sense is that golf courses are becoming overwhelmed with the pace of new technology introductions.

“We believe this study has great potential benefit to all golf course operators,” says J. J. Keegan, Managing Principal of Golf Convergence and Webinar host. “Our clients are constantly wrestling with the integration of the tee sheet with the POS system, developing a meaningful online presence, optimizing SEO key words, developing effective marketing campaigns, and debating whether Facebook, Twitter, Linked-In and Google Adwords are relevant to their business or actually distractions.

The forecasts for 2011 reflect an increased enthusiasm for the game of golf. This will require even more emphasis on the allocation of scarce resources to optimize net income.

The prior Webinars on Strategic Planning, Geographic Local Marketing Analysis, and Leveraging Weather to Your Advantage nearly filled to capacity. Priority seating will be accorded clients of Golf Convergence and purchasers of the ING Outstanding Achievement Award book, “The Business of Golf – What Are You Thinking? which complements the material to be presented in the Webinar. The book is now on sale at: http://golfconvergence.com/textbook-on-the-business-of-golf.

Contact:
JJ Keegan, Managing Principal
Golf Convergence
Castle Rock, CO 80108
303 283 8880
jkeegan@golfconvergence.com

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