CHICAGO, March 8, 2011 – KitchenAid brand today announced that it has retained KemperLesnik, Chicago-area public relations, sports marketing and events agency, to support activation of the 2011-2014 Senior PGA Championship presented by KitchenAid.
KemperLesnik will work with KitchenAid to activate its sponsorship in the U.S. through traditional and social media relations, on-site activation and other sports marketing activities. It will also coordinate efforts among the PGA of America, participating television networks and players on the senior tour.
“As we plan our activation strategies, we need a partner that is familiar with sports marketing to ensure that we capitalize on the vast opportunities this exciting sponsorship creates,” said Deborah O’Connor, senior manager, brand experience, KitchenAid. “Members of the KemperLesnik team worked closely on structuring the sponsorship and have been instrumental in helping us to get this relationship off the ground. They are experts in golf and sports marketing, and we look forward to their assistance now and through the duration of the sponsorship.”
“This KitchenAid partnership is truly integrated,” said Tom Valdiserri, senior vice president of KemperLesnik. “It touches every facet of our business, including public relations, sports marketing and events. We look forward to leveraging our skills in these areas, along with our unmatched practical knowledge of golf, for the benefit of the KitchenAid brand.”
About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Over 90 years later, the KitchenAid brand now offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn why chefs choose KitchenAid for their homes more than any other brand*, visit www.KitchenAid.com.
*Based on a September 2007 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals and the American Culinary Federation when asked about refrigerators, ovens, cooktops, ranges, dishwashers, microwave ovens, electric mixers, blenders, food processors, kitchen gadgets and toasters.
About KemperLesnik
KemperLesnik is a sports marketing, events and public relations agency. Ranked by Crain’s Chicago Business among Chicago’s top PR agencies, KemperLesnik has produced communications programs and managed major national and international events, including the EA SPORTS Maui Invitational college basketball tournament and numerous professional and amateur golf events, for more than 30 years. For more information, visit www.kemperlesnik.com.
Contact:
Jennifer Warthman
847.480.4858
jennifer.warthman@kemperlesnik.com
