“Luck of the Irish” for Orlando-area golfer’s with free custom club fitting and special offers from
Edwin Watts Golf at Turkey Lake Road Superstore; event to feature TaylorMade’s state-of-the-art
“White Hot” mobile tour van & demo testing of R11 driver & new burner 2.0 fairway woods
FORT WALTON BEACH, Fla., March 9, 2011…Edwin Watts Golf Shops, LLC (EWGS), one of the world’s largest specialty golf retailers with over 90 retail locations, is inviting Orlando-area golfers to “go for the green” on St. Patrick’s Day, as the Company will be teaming-up with TaylorMade Golf to showcase the game’s hottest new driver, the R11, while providing free custom club fitting and demo testing from noon – 6 p.m. at the Edwin Watts Golf Shop on Turkey Lake Road. Highlighting the St. Patrick’s Day festivities, TaylorMade Golf will provide “club fitting like a pro” inside the Company’s new state-of-the-art “White Hot” mobile tour van.
A vehicle that already commands attention at PGA TOUR events due to its comfortable size and stealth appearance, TaylorMade’s innovative mobile workshop is manned by four to five technicians who travel weekly to service the equipment needs of the world’s best players. It is estimated that the van travels 40,000 miles per year spanning roughly 35 PGA TOUR events, and is equipped with flat-screen televisions, WiFi Internet, speakers, a secluded office for player meetings, sliding doors, additional storage space and more.
Golfers attending the Edwin Watts Golf St. Patrick’s Day “club fitting” promotion, taking place at 7501 Turkey Lake Road in Orlando, will be greeted by TaylorMade representatives who will provide golfers with the same experience that a professional golfer receives on Tour, while demo testing the new R11 Driver, as well as the Company’s new Burner 2.0 Fairway Woods.
“Club fitting is an essential element to game improvement for golfers of all levels, and we are excited to bring the TaylorMade mobile tour van to our Turkey Lake Road Superstore and provide Orlando golfers with a fitting experience just like the pros receive each week on Tour, while demo testing some of the game’s hottest new product introductions,” said John Watson, CEO, Edwin Watts Golf Shops. “As we are hosting this event on St. Patrick’s Day, we’ll surely add some ‘luck of the Irish’ with special offers for all attendees.”
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.
Contact:
Michele Kruchkowski (michele@mastrocomm.com)
Ari Edelman (aedelman@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
