ORLANDO, Fla. (March 14, 2011) – GolfNow’s new website – golfchannelsolutions.com – is the most visible sign yet that what was once simply a tee time reservation service is now a highly targeted way for course operators and marketers to connect with golf’s largest and most active community of players, travelers and information seekers.
“GolfChannelSolutions.com identifies and aggregates the people who golf courses and marketers want to do business with, wherever they’re watching, surfing or traveling to play the game,” said Gene Pizzolato, chief operating officer, Golf Channel New Media Ventures.
The site is powered by Golf Channel, which is seen in more than 82 million U.S. homes and, according to Nielsen, is the nation’s most affluent cable network. GolfChannel.com attracts more than 3 million golfers each month; more than 1 million golfers are part of the Golf Channel e-mail database.
The site is organized into three main categories: online tee times, events and sponsorships and destination marketing. In each category, informational videos and customer testimonials make it easy to learn about the various offerings.
In the online tee time section, operators can learn ways to leverage advanced technology tools to become “power users” of GolfNow, the nation’s leading online tee time provider. The events and sponsorship portion of the site tells courses how to get involved with the Golf Channel Am Tour, which attracts golf’s most passionate competitors to local, regional and national events. Destination marketers will find information about using on-air and online programming and services to deliver messages to golfers who look to Golf Channel for news, game-improvement tips and entertainment. The recently introduced GolfNow Travel Network features more than 60 websites, 500 golf and travel domains and 40,000 pages of golf travel information that is search engine indexed.
A service of Golf Channel, GolfNow.com uses its broad marketing and distribution resources to help golfers search for available tee times and make reservations that fit their schedules and budgets. In 2010, golfers booked 4.9 million rounds through the GolfNow.com site, generating more than $156 million in online revenues for partner courses. The service is now available at more than 2,700 courses in more than 50 U.S. markets.
About GolfNow.com
GolfNow.com is the Internet’s largest and most comprehensive online tee time booking service. Since its launch in 2001, GolfNow.com has expanded to more than 50 U.S. markets and now provides tee time access to more than 2,700 courses for more than 1 million registered users. The site’s demand-based Dynamic Pricing Engine puts operators in complete control of their tee sheets and pricing. GolfNow.com is powered by Golf Channel, which is seen in 82 million homes and by 15 million monthly viewers. The site is also supported by GolfChannel.com, the Internet’s No. 1 golf destination. The service is part of GolfChannel.com’s online platform of Internet sites designed to help the recreational player enjoy every aspect of the game.
Golf Channel Contact:
Dan Higgins
407-355-4018
dhiggins@golfchannel.com
Contact:
Bill Bryant, Bryant Marketing Communications
bbryant@bryantmarcomm.com, 678-366-3232
Brian Kemp, Golf Channel Solutions
bkemp@golfchannel.com, 407-355-4288
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