(Londonderry, New Hampshire) – Danish brand ECCO – maker of the world’s most comfortable, stylish and technically-advanced footwear – confirms that it has been named “Best Golf Shoes Brand” in the 2011 About.com Readers’ Choice Awards.
One of the world’s top-20 most-trafficked websites according to Compete, About.com recognized ECCO for its “hallmark” comfort, support, colors and contemporary styling. The shoemaker received nearly 50 percent of the total votes to finish ahead of adidas, FootJoy and Nike.
“The ECCO philosophy is to produce the world’s best shoes and it’s tremendously fulfilling when the golf community tells us we are on the right track,” says Michael Waack, Head of Global Golf at ECCO. “This distinction continues the worldwide momentum for our brand, which is winning time after time on Tour, at retail, in the press and with consumers.”
Among the ECCO styles highlighted by About.com are BIOM Golf, the game’s first Natural Motion shoe, and the hybrid sport-casual Golf Street model.
BIOM Golf works with the body’s system for absorbing impact to enhance stability while strengthening muscles in the feet and lower legs. This ultra-lightweight performance shoe also features a game-enhancing swing platform that brings wearers closer to the playing surface, improving ground feel during all phases of the swing. A perfect fit is ensured through decades of ECCO research, including scanning the feet of more than 2,500 athletes.
The game’s most sought-after shoe, Golf Street stylishly takes players of all ages from home, to the fairway to the city and beyond. Its unique outsole features roughly 100 molded traction bars, which are shown to last five times longer than rubber and provide more than 800 traction angles for excellent grip in all conditions.
ECCO golf shoes are worn in competition by scores of international Tour stars, including Fred Couples, Graeme McDowell, Thomas Bjorn, Aaron Baddeley, Stuart Appleby, Thongchai Jaidee, Jennifer Johnson, Gerina Piller and many others.
About The About Group
The About Group comprises the Web sites About.com, ConsumerSearch.com, and CalorieCount.com. About.com is a valuable resource for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle.
The About Group is part of The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
About ECCO
ECCO, a world leading brand of shoes combining style and comfort, has built its success on uncompromising quality, innovative technology and the design philosophy, “the shoe must follow the foot.” ECCO is the only major shoe manufacturer to own and manage every step of the shoemaking process, and its employees are the life force behind its products, designing, developing, producing, and taking responsibility for every detail. ECCO products can be found in 4,000 branded sales locations in over 90 countries, a growth fueled by ECCO’s consistent aim of making the best shoes in the world.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com, 800.886.3226.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@buffalocommunications.com
www.buffalocommunications.com
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