ORLANDO, Fla. (March 22, 2011) – Golf course managers experienced in the growing trend of revenue management will discuss at the upcoming Golf Inc. conference ways they employ the strategy to optimize their tee sheets and increase revenues.
Mike Loustalot, vice president, GolfNow Sales & Strategic Partnerships, Golf Channel Solutions, will moderate “Best Practices in Revenue Management: Lessons from the Pros” on March 29 at the Innisbrook Golf Resort in Palm Harbor, Fla.
Steve Harker, manager of Golf Business Solutions for Walt Disney World Golf; Scott Beasley, vice president of Operations for Meadowbrook Golf; and Brock Nicholas, vice president of Operations for Harmony Development and general manager for Troon Golf in Orlando, will discuss how revenue management techniques are helping their facilities attract more golfers and earn higher rates for their tee times.
“Revenue management is still a misunderstood and under-utilized business strategy among some course operators,” Loustalot said. “Our goal is to help owners and managers get a better handle on revenue management and decide which strategy is right for their operations and how to most effectively meet their objectives.”
One of the misconceptions involving revenue management, according to Loustalot, is that only facilities supported by sophisticated technology programs can benefit.
“Technology certainly enables revenue management to be practiced most efficiently and precisely, but the concept can be employed at any facility, regardless of how they manage their tee sheets,” he said.
Among the topics the panel will discuss:
• Identifying and segmenting player types into “price buckets”
• How revenue management helps courses deal with golfers waiting until the last minute to reserve a tee time
• Opportunities to use revenue management to support programs that grow the game
A service of Golf Channel, GolfNow.com uses its broad marketing and distribution resources to help golfers search for available tee times and make reservations that fit their schedules and budgets. In 2010, golfers booked 4.9 million rounds through the GolfNow.com site, generating more than $156 million in online revenues for partner courses. The service is now available at more than 2,800 courses in more than 50 U.S. markets.
About GolfNow.com
GolfNow.com is the Internet’s largest and most comprehensive online tee time booking service. Since its launch in 2001, GolfNow.com has expanded to more than 50 U.S. markets and now provides tee time access to more than 2,800 courses for more than 1 million registered users. The site’s demand-based Dynamic Pricing Engine™ puts operators in complete control of their tee sheets and pricing. GolfNow.com is powered by Golf Channel, which is seen in 83 million domestic homes in the United States. The site is also supported by GolfChannel.com, the Internet’s No. 1 golf destination. The service is part of GolfChannel.com’s online platform of Internet sites designed to help the recreational player enjoy every aspect of the game.
Contact:
Dan Higgins
Golf Channel
407-355-4018
dhiggins@golfchannel.com
Bill Bryant
Bryant Marketing Communications
bbryant@bryantmarcomm.com
678-366-3232
Brian Kemp
Golf Channel Solutions
bkemp@golfchannel.com
407-355-4288
Covering the business of golf!
