BOSTON, MA – March 29, 2011 – VCT Corporation, the industry’s leading member communications and relationship marketing firm, today announced a new client initiative that provides members of the prestigious Palo Alto Hills Golf and Country Club with an additional member benefit by which to further build loyalty and member satisfaction.
On a quarterly basis, the Palo Alto Hills Life eMagazine will be an additional member touch point, supplementing the club’s existing weekly and monthly member communications. Each issue will be based around a particular theme, covering such topics as health and fitness, food and wine, golf, holidays, travel and more. VCT’s team of marketing professionals, who truly understand the relationship marketing approach to member communications, will continue to work with the club ongoing, to carefully plan each theme around upcoming club events and initiatives to drive awareness and participation. For example, the inaugural issue of the eMagazine featured a health and wellness theme, correlating with the club’s completion of major renovations to its recreational facilities.
“It’s so refreshing to see clubs like Palo Alto Hills Golf and Country Club embracing the lifestyle eMagazine as a solution to delivering maximum member value,” says Stephen Ready, President and CEO of VCT Corporation. “The missing piece in many club communications plans is that high-level lifestyle perspective that really drives and supports members’ everyday activities-a lifestyle that is exclusive to private club members. Palo Alto Hills in particular is a prime example of a club that does a wonderful job communicating that as part of its branding strategy, combining entertainment value with its overall marketing efforts.”
Kathy Sanders, Membership Director at Palo Alto Hills Golf and Country Club adds, “Since launching the Palo Alto Hills Life eMagazine, we have received an outpouring of positive feedback from our members, stating that they love the publication and that it’s truly a great addition to our club’s value offering. VCT has been wonderful throughout the planning and launch phases, and has accommodated our needs every step of the way. We are very pleased to see that members are engaging with the content and are vocally expressing their feedback. We’re looking forward to getting started on the next issue”!
About Palo Alto Hills Golf & Country Club
Since 1958, Palo Alto Hills Golf & Country Club has earned its reputation as a welcoming and distinctive private club with a challenging golf course and panoramic Bay Area views. In addition to its gem, the 18-hole golf course, the Club is well known for extensive practice facilities, including a driving range, putting green and short game practice area. With state-of-the-art facilities, Palo Alto Hills Golf & Country Club truly offers something for everyone.
For more information about Palo Alto Hills Golf & Country Club, visit http://www.pahgcc.com
About VCT
VCT is a unique private club-centric lifestyle marketing firm, with a focus on taking a relationship marketing approach to member communications in order to drive engagement, activation and most importantly – member loyalty. Responding to the growing communications challenges private clubs face as demographics shift and preferences continue to evolve, VCT provides a suite of services designed to achieve long-term success for its distinguished private club clients, as well as affinity groups and brands including ClubCorp USA, Troon Golf, Arnold Palmer Golf Management (APGM), Club Managers Association of America (CMAA), and the National Golf Foundation (NGF).
For more information on VCT, visit us at www.vctcorp.com
For more information please contact VCT at media@vctcorp.com or 617-566-7055 ext. 215.
Contact:
VCT Media Relations
617-566-7055 ext. 215
media@vctcorp.com
