Free, No Risk, Special Order Offer
Westborough, Mass., March 28, 2011 – Etonic announced today that it is offering a Fit Kit to green grass customers to expand its green grass distribution and better service its accounts. The Fit Kit is designed to give golf professionals and shop owners a merchandising tool that will allow them to offer customers the popular Stabilizer and Soft-Tech golf shoes without having to carry any inventory.
“Every golf shop in the country is concerned about their business and is watching inventory levels closer then ever. This program offers green grass accounts a way to introduce or reintroduce golfers to Etonic without any inventory or risk, and the opportunity to make a $40 to $50 profit on every pair sold,” said Kent Wheeler, director of sales and marketing for Etonic. “The display showcases the new Stabilizer and Soft-Tech golf shoes and allows the golfer to try on four different sizes. The shop can then place the order through Etonic’s toll-free line or on the B2C portal on the company’s website. There is no small order charge for special orders or drop ships and we even pick up the freight on the Fit Kit and special orders.”
The Fit Kit includes two pairs of Stabilizers and two pairs of Soft-Tech golf shoes featuring Power-Up technology. These are the display or fitting shoes sent in the customer’s choice of sizes. The Fit Kit also includes a Power-Up technology display to educate consumers on the benefits of the Power-Up outsole, Stabilizer consumer brochures, and a point of sales sign. The Fit Kit is offered to on-course, green grass accounts and does not require a minimum footwear order. The shipping for the kit and special orders are free. In addition, if the Fit Kit display shoes are returned at the end of the season, a full credit with no restocking fee will be issued.
“This is a no inventory, no risk offer,” said Wheeler. “We are confident that once these displays get set up, our customers will be pleased with the results.”
The Stabilizer golf shoe features a vented Microfiber upper that reduces weight by 20%, Outlast® linings that reduces heat and sweat build up in the shoe’s interior by more than 40 percent, and the patented Power-Up outsole with six significant traction and comfort components. The Stabilizer golf shoe is one of the best in its class.
The Soft-Tech golf shoe features premium full-grain leather upper, a waterproof membrane, microfiber sock liners, removable anti-microbial footbed and the Power-Up outsole.
For information on the Experience Etonic Fit Kit, call your local Etonic sales representative, Etonic customer service at 1.866.8.ETONIC (386642) or director of sales and marketing, Kent Wheeler at 781. 419.3020.
Founded in 1876 by Charles A. Eaton, Etonic has enjoyed success in the footwear industry through the years with the introduction of products driven by technological innovation, superior quality and ultimate comfort. Headquartered in Westborough, Massachusetts, Etonic has a complete line of footwear and accessories for golf, bowling, and running. For more information on Etonic call 1-866-8-ETONIC (386642) or log onto www.etonic.com
Contact:
Jackie Beck, Etonic Public Relations, 860.304.3643, jackiebeck00@hotmail.com.
