(SHENZHEN, China) — Coming straight after the opening major of the year (The Masters Tournament, April 7-10), Nike Golf will team up with Nike Athlete Tiger Woods for the first Nike Golf “Make It Matter” Tour in China and Korea.
The Nike “Make It Matter” Tour aims to illuminate the sport of golf in Asia among youth, golf fans and aspiring athletes alike — all through insights shared by Woods as it relates to golf, including athletic training, practicing, preparing for competition and product innovation.
The Nike “Make It Matter” Tour first stop is Mission Hills Golf Club, marking the second time the club has hosted Woods. His inaugural visit 10 years ago was a landmark event for Chinese golf development, raising the game’s profile both domestically and overseas.
Said Tenniel Chu, Vice Chairman of Mission Hills Golf Club: “We warmly welcome the return of Tiger Woods. Ten years ago, his visit was an important milestone for Mission Hills and the golf community in China.
“Mission Hills has long been committed to developing golf events for young people and training the next generation of players in China. We look forward to cooperating with Nike Golf and hope Tiger Woods’ strong appeal will attract more enthusiasts to the game of golf, especially among our younger athletes,” said Chu.
As part of the “Make It Matter” Tour, Mission Hills will host the Nike Golf Junior Championships for golfers aged 12 to 18.
The tournament will be held from April 11-12 at Mission Hills’ Duval Course, with 120 young golfers competing for the chance to meet Woods in person. All contestants will also be invited to participate in the Tiger Woods Golf Clinic on April 12 on the Olazabal Course.
During his last visit 10 years ago, junior golfers such as Han Ren and Feng Yue had the chance to play with Woods. After that experience, both have since gone on to become some of China’s leading amateur golfers.
Woods will also share some of Nike Golf’s innovative new products with the junior golfers, alongside Nike Golf President Cindy Davis.
Nike Golf “Make It Matter” Asia Tour activities include:
Tiger Woods Golf Clinic
Tiger Woods demonstration
Tiger Woods discussion on product development
Tiger Woods and Cindy Davis media meeting
Tiger Woods discussion on player exercise/training
About Mission Hills Group
The Mission Hills Group, owner and operator of Mission Hills Shenzhen and Mission Hills Hainan, is the pioneer in China’s fledgling hospitality, sports and leisure industry.
Mission Hills, recognized as the leading golf brand in the world and synonymous with high-end, luxurious residences of rare and exquisite design, has created two superb leisure and wellness resorts. It has held more than 100 international tournaments, including the 1995 World Cup of Golf and the Tiger Woods China Challenge in 2001. In 2007, Mission Hills began its role as host of an unprecedented 12 editions of the Omega Mission Hills World Cup.
Mission Hills Shenzhen
Stretching across the lush, rolling hills of southern China, Mission Hills Shenzhen is the country’s premier golf club, and also the “World’s Largest Golf Club” as accredited by the Guinness World Records. The property is home to 12 signature courses designed by Jack Nicklaus, Pete Dye, Greg Norman, Nick Faldo, Annika Sorenstam, Ernie Els, Jose Maria Olazabal, Vijay Singh, David Leadbetter, David Duval, Jumbo Ozaki and Zhang Lian Wei.
Mission Hills Shenzhen is a full-service, luxury resort, featuring four clubhouses, three award-winning spas, a five-star hotel, three golf academies (including one from world-renowned instructor Cindy Reid), Asia’s largest tennis facility with 51 tennis courts and professional tennis academy, and numerous fine dining establishments serving cuisine from around the world.
Mission Hills Hainan
Mission Hills Hainan lies in the volcanic region of exotic Hainan Island, China. The resort sets a new standard in leisure, recreation and wellness experiences. Nestled amid lush, green gardens, it caters to golf enthusiasts and comprises specially-designed golf courses, each incorporating native lava rock formations. Other state-of-the-art features include 518 elegantly designed guest rooms and suites, a three-story clubhouse, China’s first Hank Haney Golf Academy, meeting facilities, 12 world-class restaurants, a fully-equipped sports and recreation center, Hainan’s only aquatic theme park, therapeutic volcanic mineral springs, a spa oasis, and shopping arcade.
Mission Hills Hainan’s Blackstone Course hosted the inaugural Mission Hills Star Trophy in October 2010, a ground-breaking celebrity pro-am golf tournament for Asia. It will also host the Omega Mission Hills World Cup in November 2011. A magnificent addition to Hainan’s tropical island paradise, Mission Hills Hainan is poised to become the island’s premier sanctuary, attracting visitors from around the globe.
Getting There: Mission Hills Hainan is 15 minutes from Haikou Meilan International Airport (HAK). Flights from major cities throughout Asia — including Beijing, Guangzhou, Hong Kong, Shanghai and Singapore — are available on Air China (Star Alliance member), Asiana (Star Alliance member), China Eastern Airlines (SkyTeam Alliance member), China Southern Airlines (SkyTeam Alliance member), Hainan Airlines, Hong Kong Airlines, KLM, Shanghai Airlines (Star Alliance member) and more.
For more information about Mission Hills, visit www.missionhillschina.com, email info@missionhillschina.com, or call (852) 2122 1616 (Hong Kong) — (86 755) 2802 0888 (Shenzhen) — (86 769) 8728 8888 (Dongguan) — (86 898) 6868 3888 (Hainan).
Contact:
Juliana Hsu – Nike Golf
Tel: +8621 5288 2482
Email: Juliana.Hsu@nike.com
Eva Chen – Nike Golf
Tel: +886 2 8161 2600 *612672
Email: Eva.Chen@nike.com
Sundi Shi – Mission Hills
Tel: 0755 28020888 36022
Email: sundishi@missionhillsgroup.com
Stephen Reynolds – Buffalo Communications
Tel: 703.891.3509
Email: sreynolds@buffalocommunications.com
