Castle Pines, CO (March 31, 2011) – Golf Convergence released today the results of a national survey designed to ascertain if a golfer’s use of social media is significantly different from that of the mainstream consumer and whether golf courses were responding to recent trends.
The survey conducted (click here) asked golfers 25 questions and course operators 37 questions including:
Golfers:
% of golfers who book online
Whether they are supportive of “permanent tee times”
Where they look for special prices
Are they willing to pay a premium for GPS
How much of each email they actually read
% who use Facebook, Twitter and Linked-In
The computer device (desktop, laptop, Ipad, or smartphone) they rely on most
% of work day spent on a computer
Golf Courses:
Median cost to install a golf management solution
Average annual upgrade and support fees
% who license the software and % who own
How long they have used their current vendor
Size of customer email databases
If they use Facebook and Twitter
Their opinion on the value of Social Media
Day and time they send email to customers (intuitively right – but very wrong!)
Impact of 3rd-party tee time companies on their business
How they would like to pay 3rd-party tee time companies
This survey was designed as to complement Golf Convergence’s award winning book, “The Business of Golf – What Are You Thinking? How to Maximize the Investment Return of a Golf Course” which is available at: http://golfconvergence.com/textbook-on-the-business-of-golf. To learn more: click here.
J. J. Keegan, Managing Principal of Golf Convergence stated, “We are very pleased to be emerging as one of the leaders in education for the golf industry. Our Alexa ranking is the highest among any golf trade association or consulting firm except for the PGA and the USGA. This educational component complements our strategic consulting practice. We empathize with the challenge large associations have in creating and updating meaningful curricula in a timely manner.”
For additional information on Golf Convergence, visit www.golfconvergence.com, Twitter/golfconvergence, or call (303) 283-8880.
Contact:
Diane Wilkinson, Marketing Guru
Golf Convergence
Castle Rock, CO 80108
303 283 8880
dwilk@golfconvergence.com
