Launch monitor, club repair facility & in-store putting green complement area’s freshest assortment of name brand golf equipment, apparel, electronics & accessories
FORT WALTON BEACH, Fla., April 6, 2011…On the heels of announcing the acquisition of two stores in Columbia, S.C., Edwin Watts Golf Shops, LLC, (EWGS) one of the world’s largest specialty golf retailers, continues to expand its retail footprint throughout the state, as the Company announced the opening of its newest state-of-the-art golf retail facility in Bluffton, S.C. The new store, which officially opened to the public on Friday, April 1, is located at 1 Buckingham Plantation Drive, bringing America’s most trusted golf retailer to Bluffton-area golfers and shoppers.
Equipped with a state-of-the-art launch monitor and club repair facility, in-store putting green and much more, the new store provides consumers with a service-based interactive golf experience. Additionally, golfers will have the opportunity to test out the latest new product innovations from the games leading brands, while enjoying the superior service and technical expertise of “The Watts Guys” custom fitting experts, with the highest technical IQ in golf.
“South Carolina is home to some of the best golf courses in the country, and I’m thrilled to expand our retail presence in this market,” says John Watson, CEO, Edwin Watts Golf. “One of our core chain-wide objectives in 2011 is to emphasize the importance of custom fitting, as we continue to see so many golfers playing at a disadvantage, simply because they tee it up using equipment that is not properly fit to match their game or swing characteristics. Utilizing our custom fitting services, our trusted associates at the Bluffton store will help golfers of all skill levels maximize their performance.”
Edwin Watts Golf offers the freshest assortment of golf equipment & apparel, electronics and related golf accessories from top brands such as Nike, TaylorMade, Callaway, Titleist, Ping, FootJoy, Cleveland, Cobra, Adams, Wilson, Champions Tour and others.
The new Bluffton location further enhances EWGS’s stable of more than 90 domestic retail locations and overall golf retail operation that features a popular eCommerce Internet business, at www.edwinwattsgolf.com, along with the Company’s direct catalog sales business.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.
Contact:
Michele Kruchkowski (michele@mastrocomm.com)
Ari Edelman (aedelman@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
