Company re-launch success highlighted by exceptional brand awareness and a pent-up demand
MARBLEHEAD, Mass. (April 5, 2011) – To support the company’s growth efforts following the excitement and success surrounding the availability of ProQuip weatherwear in North America, ProQuip USA today announces the debut of its interactive website, www.proquipgolfusa.com, according to company CEO Peter Dalton.
Effective immediately, the new website will feature detailed product information and high resolution images of its entire 2011 Collection, as well as technical background on the innovative design and superior performance components each garment offers, underscoring the company’s reputation of delivering the world’s highest standard in performance golf outerwear and clothing.
Other site features include full-color product catalogue, sizing chart, color schemes, company news and interactivity through Facebook and Twitter. Background details on its rich tradition as Preferred Supplier to more Ryder Cup teams than any other clothing manufacturer and Official Supplier to the European Tour serve to validate the value of ProQuip weatherwear products for customers.
“We have made tremendous strides in re-launching ProQuip in North America and, with our new website, we are proud to unveil the breadth of our product line and look forward to using this valuable tool to closely communicate with our customers and respond to their needs with the highest level of service,” said Peter Dalton, CEO, ProQuip USA. “To meet the surge in demand, our 2011 Collection is not any standard offering – it has been tailored to specifically address the outerwear needs of our market with multi-function, technical garments capable of coping with the assaults of Mother Nature in every type of weather condition.”
In addition, an experienced sales force of veteran independent representatives has been selected to lay the groundwork for the ProQuip brand with key accounts throughout the U.S.
“We have no doubt that our team of extremely talented sales representatives has the proven expertise to replicate the success of the ProQuip brand here in North America,” added Dalton.
ProQuip USA’s sales and distribution operations exclusively encompass the following markets: United States, Canada, Puerto Rico, Islands of the Caribbean and Bermuda. ProQuip USA is located at 40 Tioga Way, Suite 200, Marblehead, MA 01945 and can be contacted at 781.639.1060 or online at www.proquipgolfusa.com.
About ProQuip
ProQuip represents the highest standard in performance golf outerwear and clothing, providing golfers worldwide with state-of-the-art, technical design garments to cope with every type of weather condition. Internationally known as the serious golfer’s brand, ProQuip was founded in 1981 and has grown to become one of the world’s leading innovators of lightweight golf weatherwear. ProQuip supplies thousands of golfers every year – men, women and children – with superior performance products, from quiet waterproof rain suits, like the all-over, stretchable Tourflex, to highly technical garments from the water repellent knitwear range, and even lightweight wind-proofs. ProQuip has served as the Preferred Supplier to more Ryder Cup teams – European and U.S. – than any other clothing manufacturer and is the Official Supplier to the European Tour. ProQuip is one of only two weatherwear companies in the world to offer rain suits for men and women with multiple inseam lengths. All waterproof suits come with a three-year unconditional waterproof guarantee.
Contact:
Peter Dalton
ProQuip USA
P: 781.639.1060 Ext. 1
peterd@proquipgolfusa.com
