Though widely known as the nation’s largest provider of online services for the golf industry, Cybergolf has also generated a fair amount of content over the years. In fact, since editorial director Jeff Shelley came on board in 2000 the website has posted 10,000 stories.
“I’ve been given a lot of freedom with the stories we run, and I really appreciate the latitude given me by our CEO Dan Murnan,” Shelley said on April 4th, the date the 10,000th story went up on Cybergolf’s home page.
Over the years Shelley has covered all the professional tours in addition to national amateur championships and a variety of other competitions (for his story about reaching the 10K mark, visit: http://www.cybergolf.com/golf_news/myriad_stories).
Shelley has been responsible for roughly three-quarters of the articles, often without a byline on the daily news items. The long-time golf writer has been assisted in reaching this milestone by a talented team of freelancers, including such award-winning journalists as Tony Dear, Joel Zuckerman, Jay Flemma, George Fuller, Blaine Newnham, Steve Habel, John Torsiello and Nancy Berkley.
“Jeff is one of the most knowledgeable writers in golf,” stated Murnan. “He has such a deep understanding of the industry all the way from development to travel. This depth has allowed us to fill Cybergolf.com’s 150-plus city and state websites with compelling content for millions of golfers around the world.”
In addition to appearing on its home page and dozens of other sections within the site, Cybergolf stories are shown throughout its “network,” which consists of hundreds of clients’ websites, including those it hosts for golf courses, associations and management companies.
The articles – particularly the travel pieces that cover destinations around the U.S. and the world – are accompanied by wonderful photographs by some of the industry’s top shooters, including Aidan Bradley, Rob Perry and many others.
One of the ways to broaden the content spectrum is to have a bunch of different contributors. These folks, Shelley says, are crucial to producing a wide bandwidth of ideas on the site.
“We have sections on architecture, book reviews, women’s golf, lessons, fitness and photography,” he adds. “The intent is to show golf in its many forms, and I think we’ve succeeded in doing that for the past 11 years.”
For more information, visit www.cybergolf.com.
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