For Immediate Release – Swedish apparel maker, Abacus, markets and sells leisure clothing with golf at the heart of its inspiration. The company’s collections combine functionality, design, and quality in a way that has given Abacus a very strong international presence in just a few years.
Wind and sea. Sun and sky. Crisp and clean. Golf in Scandinavia is played with a backdrop of these pure elements. On the course, Scandinavians also like to dress in clothes that are stylistically simple–something that blends in but also stands out. The Abacus 2011 Spring Collection embodies that clarity in Scandinavian nature. But Abacus has infused something extra: color.
Abacus has gathered together the marine palette and let it explode. The Swedish archipelago inspires the whole collection. The collection is submerged in light tones and includes all the shades of the Swedish islands: starry-white gliding over sky blue and gleaming indigo tones and white stripes on pastel backgrounds. The result is elegant and extravagant.
It should also be said that Abacus’ precision in fabric choice and function is as stringent as ever. Storms and rain force you to focus on keeping warm, dry and comfortable. To be challenged by both the golf course and the weather is something that golfers are used to. Without neglecting any detail, Abacus has developed a technical collection with outstanding waterproofing and breathable stretch fabric, which is lightweight, flexible and with functional details. The collection is for those that want to test their own and nature’s limits.
Pitch 59 Full Stretch Rain Jacket
Abacus’ best and most sold rainwear, the Pitch is made from a four-way stretch OPT 15,000 fabric for maximum comfort and freedom of movement. The easy-to-swing feature created by the special sleeve construction and lining, in combination with the lightweight and quiet fabric, makes the Pitch the ideal outerwear for the most demanding players. The OPT stretch fabric is a 2-layer stretch material. Extremely flexible and covered with DWR, it provides excellent water repellency and stain protection. The Pitch is windproof, features sealed seams, and is waterproof tested to 15,000 millimeters of water-proofness and 30,000 grams of breathability. It comes with a two year guarantee and is available in men’s and women’s. Plus, once again, Abacus is the official apparel provider for the 2011 European Solheim Cup team.
Material: 100% polyester / poly knit stretch / poly ripstop lamination / 10,000 waterproofness / 10,000 breathable / sealed seams / stretchable
Men’s Sizes: S-XXL; Women’s Sizes: XS – XXL
Colors: black; dark grey
U.S. SRP Women’s: $325 / U.S. SRP Men’s: $365
For more information on Abacus apparel, call Caulfeild apparel at (800) 268-7939.
About Abacus
Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The company has been the official European Solheim Cup team apparel provider since 2007 and will continue in this tradition in 2011. Abacus is available in twenty countries, with very strong market positions in Sweden, Denmark, Holland, Germany and Canada. The goal is to continue developing Abacus into an international lifestyle brand that reaches beyond the world of golf.
Contact:
Joanne Miller at Impact 1 Marketing
Chicago, IL – Joanne Miller at 815.603.5119
jmiller@impact1marketing.com
For Caulfeild Apparel, North American Abacus Distributor, contact:
Lauren Dimen, Brand Manager
Toronto, ON, Canada: 416-636-5911 extension 320
lauren@caulfeild.com
MEDIA SITE
www.abacus-outdoor.com
Username: abacus2press
Password: aba2press
