ORLANDO, Fla. (April 6, 2011) – Golfweek and TourPlayers.com today announced a new business and content partnership, which combines the unique assets of each brand to offer an enhanced media experience for golf fans around the globe. The joint venture – centered around a new video platform that allows users to easily share videos via Facebook – provides visitors to both sites with more free original video content and social interactivity than ever before.
“Partnering with a well-respected brand like Golfweek, it’s exciting to expand the visibility of the unique premium content being generated and to help viewers share the rich media experience in a most appealing format,” said Tom Auclair, CEO of TourPlayers.com. “Whether it’s covering a ping-pong tournament in Steve Marino’s garage, a mountain-bike ride with Camilo Villegas or a charity function with Justin Rose, we hope to help grow the game through the popularity of its stars.”
Beginning this week at the Masters, Golfweek and TourPlayers.com will collaborate to create unique multimedia content throughout various PGA Tour events – including all four majors – that takes visitors behind the ropes and into the lives of professional golfers. The exclusive features, along with Golfweek’s extensive video archive and on-demand offerings, will all feed into the new social-friendly player housed on both Golfweek.com and TourPlayers.com.
“Continuing to build our digital platform the right way is our top priority, and our relationship with TourPlayers.com underscores that commitment to the entire golf community,” said Golfweek CEO/President Francis X. Farrell. “We are constantly making tremendous strides in expanding our social offerings, and this relationship allows us to take that commitment to the next level, immediately. The unique perspective and benefits offered by TourPlayers.com make them a valuable partner as we continue growing as a digital business.”
To check out all of the latest videos and on-demand content, visit Golfweek.com and TourPlayers.com.
About Golfweek
Founded in 1975, Golfweek is the most authentic, authoritative and independent voice in golf. Serving enthusiasts who are truly passionate about the game of golf, the Golfweek brand includes Golfweek magazine, Golfweek.com, Golfweek OnDemand, Golfweek Mobile, Golfweek Custom Media, The Golf Wire, The Apparel Wire, The Tour Van and TurfNet.com. Golfweek is part of Turnstile Media Group, which specializes in developing diverse media platforms that engage and strengthen the communities they serve. Founded in 1990 and headquartered in Orlando, Fla., Turnstile Media Group is also the parent of Professional Artist, Community Media Holdings, The Seminole Voice, The Winter Park/Maitland Observer and Turnstile Connect.
About TourPlayers.com
An exclusive website designed, created and owned in part by professional athletes, TourPlayers.com gives audiences a closer look at the personalities of each individual athlete outside of their game via unique premium content that is available free to all visitors. Using IMHO technology, the site allows visitors to view and share the latest content, access social media feeds, check out player pages and bios and even create their own IMHO profiles. TourPlayers.com is a company majority-owned by PGA Tour players, whose founding partners include Luke Donald, Paul Casey, Justin Rose, Camilo Villegas, Vijay Singh, Steve Marino, Ryuji Imada, Ben Crane and Bo Van Pelt.
Contact:
Elizabeth Hawkins, Marketing Director | 407.563.7006 | EHawkins@Golfweek.com
