Softspikes®, the World’s Best-Selling Golf Cleat Brand, Claims More Than Half of the Plastic Cleat Field at the Masters
BRENTWOOD, Tenn., April 11, 2011 … Softspikes®, the world’s best-selling golf cleat brand and maker of the #1 Cleat on TOUR, claimed 56% of the plastic cleat field last week in Augusta at the Masters. Of the plastic clear wearers, 5 of the Top 10 players on the leaderboard were donning Softspikes-brand cleats.
Softspikes’ newest cleat, Cyclone earned 3 more Top 10 placings at the Masters. This cleat has proven to be the most successfully launched Softspikes product since the original BLACK WIDOW. The multi-material cleat’s rotational design counteracts the forces seen during impact providing a dynamic combination of comfort and traction.
“Seeing our cleats on so many players at the Masters was an honor,” said John Hohman, Vice President of Marketing, PrideSports. “Softspikes-brand cleats are continuing to climb the leaderboards and this weekend was proof of that success.”
Softspikes’ patented Dynamic Cleat Technology allows its cleats to be responsive to all terrains – Tee Boxes, Fairways, Roughs, Greens, etc – providing confidence on every swing of the club. In other words, longer drives, better iron shots and lower scores. For more information on Softspikes, please visit www.softspikes.com.
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Meagan Segebarth (msegebarth@pridesports.com)
