(Londonderry, New Hampshire) — Danish brand ECCO – maker of the world’s most comfortable, stylish and technically-advanced footwear – announces the extension of its endorsement agreement with Tour legend Fred Couples, who will continue to compete in groundbreaking Golf Street shoes and showcase the company’s logo on his headwear.
As part of this multi-year agreement, Couples, will be featured in global marketing and advertising initiatives supporting the ECCO Golf Collection, and appear at company functions.
“I am thrilled to be continuing my relationship with ECCO,” says Couples. “They are a fabulous company making some of the world’s most comfortable golf shoes. ECCO is also a leader in creating unique styles, like the Golf Street shoes that I can wear all day, on and off the golf course.”
In 2010, Couples became the first player in history to win three of his first four Champions Tour events. He went on to claim a fourth title and was honored as the Champions Tour Rookie of the Year and Byron Nelson Award winner.
The 51-year-old also captured the world’s attention with an amazing run at the 2010 Masters. He sat alone in the lead after a first-round 66, garnering tremendous international acclaim for his sterling play as well as his distinctive choice of footwear. In the wet, hilly conditions, Couples went sockless and relied on a new hybrid sport-casual model from ECCO – the Golf Street – that he wore from his house, to the practice range and onto the course.
“Fred is one of the most admired golfers in the world and has been a tremendous global ambassador for the ECCO brand since 2006,” says Jesper Thuen, Marketing Manager, ECCO Golf. “We’re thrilled to celebrate the one year anniversary of the Golf Street phenomenon with this announcement.”
The first and only true hybrid sport-casual shoe, Golf Street is available in new colors and styles for 2011, including a men’s luxury version featuring high-grade uppers made from genuine camel leather. Designed to be worn both on and off the course, its unique versatility is based on an ingeniously engineered outsole that has approximately 100 molded traction bars with more than 800 tractions angles. Providing excellent grip in all conditions, the wear-resistant and highly durable outsole is constructed from a TPU material that has been shown to last five times longer than rubber.
ECCO golf shoes are also worn in competition by scores of international Tour stars, including Graeme McDowell, Aaron Baddeley, Stuart Appleby, Thomas Bjorn, Thongchai Jaidee, Thorbjorn Olesen, Andreas Harto, Gerina Piller, Belen Mozo and Jennifer Johnson.
About ECCO
ECCO, a world leading brand of shoes combining style and comfort, has built its success on uncompromising quality, innovative technology and the design philosophy, “the shoe must follow the foot.” ECCO is the only major shoe manufacturer to own and manage every step of the shoemaking process, and its employees are the life force behind its products, designing, developing, producing, and taking responsibility for every detail. ECCO products can be found in 4,000 branded sales locations in over 90 countries, a growth fueled by ECCO’s consistent aim of making the best shoes in the world.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com, 800.886.3226.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@buffalocommunications.com
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