PLANO, TEXAS, April 14, 2011 – Continuing a long tradition of delivering innovative club design, Adams Golf (NasdaqCM:ADGF) is proud to announce the launch of the new Redline series of industry-leading hybrid-iron sets. Adams Golf has combined their longest-hitting irons with their longest-hitting hybrids to create a customizable set that delivers maximum yardage. Designed with distance as the primary goal, consumers have the option of choosing which set configuration will best fit their game, including choosing whether to play one, two or three hybrids in combination with the long-hitting irons.
By combining a larger hybrid head, an ultra-thin steel face and longer shaft length, the Redline Super Hybrids deliver faster ball speeds and more distance than traditional hybrids. A tri-level sole design reduces turf interference for ease of play from the tee, fairway or rough and 45 grams of mass placed low and back improves forgiveness. The Redline irons have been engineered to take the best attributes of hybrid design and applying them to the irons in order to increase distance. Mass placed low and back, combined with thin club face design, creates faster ball speeds and allows shots to fly straighter and longer with maximum forgiveness. A more satisfying feel and sound comes from Thermoplastic Polyurethane (TPU) inserts. Each iron in the Redline set has also been individually optimized to work together and outperform traditional irons. With progressive topline thickness and increased sole camber throughout, each iron is fully integrated with the next to maximize performance. Since the Redline set configurations are customizable, the consumer can select the exact number of hybrids (3-, 4- and 5-hybrids are available) to best fit their game–all at no up-charge.
“As the leader in hybrid and hybrid-iron design, we are proud to introduce this new line that truly delivers more distance than any other product on the market,” said Chip Brewer, President and CEO of Adams Golf. “We have clearly succeeded in applying new technologies to create a set that outperforms the competition. Giving consumers the ability to customize their set make-up even further enhances the performance capabilities of this innovative hybrid-iron set.”
The eight-piece sets begin shipping to golf shops April 20 with a suggested retail price (SRP) of $899.99 for graphite and $799.99 for steel. The stock shaft for the Redline hybrids and the irons in the graphite set is the UST Mamiya ATTAS-T2 graphite shaft. For the steel set, the stock shaft for the irons is the Redline Performance 85. All Redline irons and hybrids are available in right- or left-handed models with shaft flexes of X, R, S or A.
Contact:
LISA C. WEISTART
Adams Golf
2801 E. Plano Pkwy.
Plano, TX 75074
972.673.9110
weistartl@adamsgolf.com
