“Save strokes & perfect your putting,” a putting clinic with custom Odyssey fittings,
sponsored by Callaway Golf, to headline April 23 events at more than 90 Edwin Watts Golf Shops; golfers invited to tune-up their game with free swing analysis and other in-store service offerings
FORT WALTON BEACH, Fla., April 18, 2011…With the 2011 golf season now underway, Edwin Watts Golf Shops (EWGS), one of the world’s largest specialty golf retailers with over 90 locations, has announced a series of chain-wide tune-up day events through the spring and early summer. The inaugural “Spring Tune-Up” day will take place on Saturday, April 23, and be highlighted by “Save Strokes & Perfect Your Putting,” a putting clinic, complemented by Odyssey putter fittings, hosted by Callaway Golf. The first 25 golfers to go through a putter fitting at each store on April 23 will receive a free sleeve of HX Diablo Tour balls.
As part of the overall Edwin Watts Golf tune-up day festivities, which are designed to make the 2011 golf season one of true game improvement, golfers of all ages and skill levels are invited to visit a local store and participate in interactive activities such as swing analysis, performance club fitting sessions, club re-gripping, cleat change-outs and much more.
“Many golfers have not been properly fit for their equipment, and our custom performance fitting experts will be available to educate players of all skill levels as to the equipment best suited to their game,” said John Watson, CEO, Edwin Watts Golf Shops. “To kick-off our tune-up series, the April 23 ‘Spring Tune-Up’ day will have a putting theme, as proper fitting, along with expert tips for the best putting technique, is a great way to shave strokes off a round.”
As part of the chain-wide series, each store in the Edwin Watts Golf portfolio will host a monthly tune-up day with a special theme. Future event dates include May 21 (short game), June 25 (wedges) and July 23 (drivers). At each event, the Company’s expert staff, boasting the highest technical IQ in golf, will greet customers with unique promotions and service offerings, ensuring all golfers are well-equipped for the season. Representatives from leading equipment manufacturers and local PGA Professionals will be on-site to participate in these one-day events, as golfers can have their equipment tuned-up, participate in clinics & swing analysis, experience free performance club fitting sessions and other in-store service offerings. As part of the festivities, all participants can register to win valuable prizes, including clubs, balls and bags.
Watson adds, “In any sport, athletes should be properly prepared with the best equipment, or at least equipment that is in the best working condition, before stepping onto the course, field or court. That is the basis for our tune-up day series and the April 23 kick-off event.”
The chain-wide tune-up day initiative is complemented by Edwin Watts Golf’s current TGIF TOURTM, the golf industry’s largest grassroots consumer retail tour, as Edwin Watts Golf reinforces the Company’s commitment to custom fitting for golfers in 2011. As part of the TGIF TOURTM, Edwin Watts Golf is partnering with leading equipment brands and utilizing the Company’s in-store launch monitors and swing analysis software to conduct performance fitting sessions at all TGIF TOURTM events, which also include new product testing, par 3 challenges, grip and cleat changing and much more.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.
Contact:
Michele Kruchkowski (michele@mastrocomm.com)
Ari Edelman (aedelman@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
