Port Washington, WI– (For Immediate Release)– Allen Edmonds has hired a sales force to sell its new Honors Collection™, a line of golf shoes and accessories, recently introduced in January at the 2011 PGA Merchandise Show.
The sales force of 11 people will be organized on a regional basis, reporting to Warren Vail, Category Manager, Golf for Allen Edmonds. The sales representatives will sell to pro shops, finer golf resorts and golf tournament directors. The Honors Collection is sold in 33 Allen Edmonds stores and online. They will begin selling the new line immediately across the country.
“This is an excellent team of experienced and successful professionals who we know will represent Allen Edmonds’ highest standards of customer service,” says Vail. “All of them are eager and enthusiastic about making the new Honors Collection a success and a valued product line for pro shops and golf resorts.”
The new Honors Collection of golf shoes brings almost a century of classic, handcrafted style, unrivaled comfort and time-tested performance to the sport of golf. The shoes are Made in the USA, using 360-degree Goodyear welted construction for greater stability while maintaining flexibility.
They feature the finest premium leathers and performance system featuring specially engineered designs including a soft layer of cork between the insole and outsole for custom-like orthotic comfort as only Allen Edmonds can do. The Honors Collection features five new styles specific to golf, each suited to distinct performance and styling.
Every shoe in the Honors Collection comes in multiple widths. So like the finest golf clubs, a golfer can now get golf shoes that feel custom fitted. Like the company’s world-renowned dress shoes, Allen Edmonds golf shoes will be available for their legendary Allen Edmonds’ Recrafting® services. In 2010, Allen Edmonds recrafted 60,000 pairs of shoes, making it the world’s largest cobbler.
About Allen Edmonds Shoe Corporation
Founded in 1922, Allen Edmonds Shoe Corporation is a privately held US based manufacturer of premium men’s footwear and accessories. Taking shoemaking to the level of an art form, Allen Edmonds footwear is handcrafted in Port Washington, WI using a 212-step production process. The company’s products are available at upscale stores worldwide, including 33 Allen Edmonds stores across the U.S., and online at www.allenedmonds.com.
Contact:
Kevin Donnellon
kevin@macalicomm.com
312-560-8065 OR
Anita Baranowski
Anita@macali.comm
(619) 987-0709
