(Londonderry, New Hampshire) – Danish brand ECCO – maker of the world’s most comfortable, stylish and technically-advanced footwear – confirms a two-year extension of its supporting partnership of the PGA of America Golf Retirement Plus program.
The continuation of this relationship, which began in 2009, is the latest in a series of account and customer service initiatives ECCO has undertaken. These include a sophisticated, web-based retailer training module, the industry-leading ECCO Golf Comfort Tech Van and the brand’s status as an official member of the Association of Golf Merchandisers.
“ECCO continues to revolutionize the golf footwear industry worldwide with unique product innovations,” said PGA President Allen Wronowski. “The PGA of America is delighted that ECCO is extending its supporting partnership of Golf Retirement Plus, as PGA Professionals are key drivers in promoting golf shoe sales at clubs nationwide.”
Founded in 1997, Golf Retirement Plus is a supplemental retirement program for PGA Professionals and apprentices, GCSAA Superintendents, and CMAA Club Managers, which allows them to make their own contributions or have their employers contribute to their Golf Retirement Plus account on their behalf. PGA Professionals may also earn personal incentives by participating in the Golf Retirement Plus Partner Programs.
“The ECCO philosophy is to produce the world’s best shoes and it’s tremendously fulfilling when the golf community tells us we are on the right track,” says Michael Waack, Head of Global Golf at ECCO. “This distinction continues the worldwide momentum for our brand, which is winning time after time on Tour, at retail, in the press and with consumers.”
ECCO golf shoes are worn in competition by scores of international Tour stars, including Fred Couples, Graeme McDowell, Thomas Bjorn, Aaron Baddeley, Stuart Appleby, Thongchai Jaidee, Belen Mozo, Gerina Piller and Jennifer Johnson.
About The PGA of America
Celebrating its 95th year, The PGA of America has maintained a twofold mission of its founders: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf.
By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in a multi-billion dollar golf industry.
By creating and delivering dramatic world-class championships and exciting and enjoyable promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public’s interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. The PGA of America brand represents the very best in golf.
About ECCO
ECCO, a world leading brand of shoes combining style and comfort, has built its success on uncompromising quality, innovative technology and the design philosophy, “the shoe must follow the foot.” ECCO is the only major shoe manufacturer to own and manage every step of the shoemaking process, and its employees are the life force behind its products, designing, developing, producing, and taking responsibility for every detail. ECCO products can be found in 4,000 branded sales locations in over 90 countries, a growth fueled by ECCO’s consistent aim of making the best shoes in the world.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com, 800.886.3226.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@buffalocommunications.com
www.buffalocommunications.com
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