PLANO, TEXAS, April 27, 2011 – The award-winning Idea franchise from Adams Golf (NasdaqCM:ADGF) just got bigger and better with the introduction of the new Idea Pro a12 hybrids and forged iron sets. Engineered to meet the standards of better players, the premium hybrids deliver tour-preferred launch conditions, enhanced playability and a sleek black finish. The superior forged iron set (4-GW) produces exceptional feel and performance on every shot with precisely located centers of gravity and ultra thin faces born from a triple milling process.
Idea Pro a12 Hybrids
With its Idea hybrids ranking as the most-played on the PGA, Champions and Nationwide Tours, Adams Golf engineers were challenged to design an innovative hybrid that would set a new standard in design and playability for the world’s greatest players. The result is the Idea Pro a12 hybrid–with the sleek tour-proven shaping of a compact head for better shot making and a dark finish to help reduce glare. The ultra-thin, maraging steel face produces higher ball speeds and tour preferred ball flights. The sole of the a12 hybrid has also been optimized with a steel skid plate and a flush-mounted weight screw that reduces the amount of turf interaction for enhanced playability. Available individually in five different lofts ranging from 16 degrees to 26 degrees, each hybrid is progressively sized for ideal performance, allowing for easy integration into each player’s bag.
Thousands of Idea hybrids have been put into play on tour since their introduction in 2003 and the Pro a12 is already in the bags of several players, including Adams Golf staff members Tom Watson and Ryan Moore. An Idea Pro a12 hybrid was also in the bag of the winner of the 2011 Heritage tournament.
Consumers have a choice of stock shafts for the Idea Pro a12 hybrid: the Aldila RIP VS Proto (80-gram) or the Matrix Ozik Altus (90-gram). The stock grip is the Golf Pride New Decade MultiCompound in black and white. All clubs are available right- and left-handed in regular, stiff and x-stiff flexes. The Idea Pro a12 hybrids begin shipping to golf shops May 5 with a suggested retail price (SRP) of $299.99.
Idea Pro a12 Forged Irons (4-GW)
The traditionally forged 8620 carbon steel head construction of the Idea Pro a12 iron set provides outstanding control, performance and feedback for the lower-handicap golfer and appeals to better players with a thin top line and improved camber on the sole. Each head is triple milled (on the face, grooves and cavity) for more exacting performance from club to club. A precisely located low center of gravity and progressive heel to toe weighting provides added stability in the long irons and more workability in the short irons and wedges. The progressive offset through the entire set offers better players superior control and workability of their ball flight.
The stock shaft for the Idea Pro a12 irons is the KBS Tour steel shaft and the stock grip is the Golf Pride New Decade MultiCompound in black and white. The irons sets are available right-handed in regular, stiff and x-stiff flexes and begin shipping to golf shops May 5 with a SRP of $1,099.99 for graphite and $899.99 for steel.
“Both the Pro a12 hybrids and irons are off to a wonderful start on tour,” said Chip Brewer, Adams Golf president and CEO. “The Pro a12 hybrid has been our most successful hybrid since the original Idea Pro and the irons are already in Tom Watson’s bag-and he’s been talking them up to his peers. We are excited to finally have the Pro a12 series available to our worldwide audience and brand advocates at large.”
Contact:
LISA C. WEISTART
Adams Golf
2801 E. Plano Pkwy.
Plano, TX 75074
972.673.9110
weistartl@adamsgolf.com
