ORLANDO, Fla., April 25, 2011 … Golf Datatech, LLC (www.golfdatatech.com), the industry’s leading independent research firm for consumer, trade and retail golf trends and performance, today unveiled Golf Apparel Market Reports highlighting January and February apparel sales trends. These reports, which capture year-over-year retail sales data from both on-course and off-course retailers in the U.S., cover the top selling men’s and women’s apparel brands broken down by price range, clothing type and inventory, and revealed a significant increase in sales of apparel and outwear in January and February 2011, as compared with 2010.
The latest reports show an increase of 16% in retail sales of apparel and outerwear at On-Course locations and an increase of 7.5% at Off-Course locations. The total combined increase of retail sales dollars for apparel and outerwear at On and Off-Course locations was 13.5%, though prices were up in nearly every category. Other notable findings in the January and February 2011 On/Off Course Market Report were the following:
For men’s shirts, including short and long sleeve, at On-Course and Off-Course locations, sales are up 14.4% in retail dollars as compared to January and February 2010.
For women’s shirts, including short and long sleeve, at On-Course and Off-Course locations, sales are up 18.6% in retail dollars as compared to January and February 2010.
For outerwear at On-Course and Off-Course locations, sales are up 5% in retail dollars, as compared to January and February 2010.
“Overall, our reports show that both the On-Course Green Grass Shops and the Off-Course Golf Specialty Shops sold more apparel at higher prices in the first two months of 2011 than they did in 2010,” said Tom Stine, Co-Founder, Golf Datatech. “This is great news for the industry, great news for golf retailers – and combined with recent reports that rounds were up in January and February – it is an indication that the industry is starting to come back from the recession.”
The Golf Apparel Market Reports, which are available on a monthly basis to apparel companies, retailers and golf shop operators/managers, provide a detailed snapshot of apparel sales for every category, including shirts, pants and outerwear, for both men and women. Moreover, the reports list the market shares, retail pricing and inventory levels of virtually every apparel manufacturer (see companies listed on pg. 2), as well as define the market leaders in every category. Also included in the reports are graphs to help manufacturers analyze the market and their standings.
Golf Apparel companies featured in the monthly Golf Apparel Market Reports, include:
Adidas
Ahead/Kate Lord
Antigua
Ashworth
Ben Hogan
Bette & Court
Bobby Jones
Bugatchi
Byron Nelson
Callaway
Carnoustie
Cutter & Buck
EP Pro
Fairway & Greene
Footjoy
Forrester
Gear For Sports
Greg Norman
Harry Vardon
Isisport
Izod
Jamie Sadock
Lija
Lilly Pulitzer
Liz Claiborne
Mizuno
Monterey Club
Nicklaus Sportswear
Nike
Oxford
Page & Tuttle
Peter Millar
Ping
Polo/Ralph Lauren
Sport Haley
Straight Down
Sun Ice
Sun Mountain
Sunderland
Tail
Tehama
Tommy Bahama
Tommy Hilfiger
Under Armour
Zero Restriction
Golf shops interested in getting the FREE monthly reports should contact Suzie Phillips at sphillips@golfdatatech.com or 407-944-4116. Apparel manufacturers who would like to see sample reports should contact Tom Stine at info@golfdatatech.com or 407-944-4116.
About Golf Datatech, LLC
Golf Datatech, LLC was established in 1995, and since that time it has become the industry’s golf standard for accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research and strategic sales and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe.
Contact:
Suzie Phillips (sphillips@golfdatatech.com)
Golf Datatech, LLC @ 407-944-4116
Michele Kruchkowski (michele@mastrocomm.com)
Mastro Communications, Inc. 732-469-5700)
