Luxury styles also available as part of Adams Golf Idea Tech V3 integrated sets
(Haddonfield, NJ) – Continuing her longstanding partnership with Adams Golf (NasdaqCM:ADGF), trend-setting golf bag and accessories designer Keri Murschell has debuted the Spring 2011 keri golf collection of designer cart bags.
Named Sara and Kate, the new styles are available individually ($335) or as part of the award-winning Keri V3 Premium Set by Adams Golf ($1,099.99). Offering a unique combination of fashion, form and function, the bags showcase distinctive patterns, rich materials and an abundance of pockets.
“These bags were inspired by classic, timeless styling that appeals to women of all ages,” says Murschell, founder and principal designer of keri golf. “The designs embody simplicity and elegance, showing that the finer things in life don’t have to be flashy.”
All keri bags and accessories are perfectly suited to bring personality to the course at luxurious locales worldwide. Kate is distinguished by khaki coloring with navy piping and checked top and bottom collars, while Sara’s solid, bold navy is subtly offset by white and blue floral accents.
When purchased as part of a limited edition Keri V3 Premium Set, the bags are accompanied by Adams Golf Idea Tech V3 hybrid irons – honored with the 2011 Editor’s Choice Award by Golf Digest – the aerodynamic Speedline Fast 10 Driver and easy-to-hit Speedline Fast 10 fairway woods. Also included are an attached accessories bag and seven color-coordinated head covers.
Widely recognized for its state-of-the-art hybrid technology and wide range of women-specific clubs, Adams Golf is the trusted equipment brand for many of the game’s best players. The company’s LPGA Tour staff includes world No. 1 Yani Tseng and top performers Brittany Lincicome, Brittany Lang, Gerina Piller and Jenny Shin.
About Adams Golf
Developing high-performance and technologically innovative golf products is the cornerstone of Adams Golf. Founded in 1987 by Barney Adams, Adams Golf continues its commitment of helping golfers of all abilities enjoy the game of golf. Since 2006, the Idea Hybrid Irons have led all iron brands in sales at golf specialty retailers. Additionally, Idea hybrids are played by more PGA, Champions and Nationwide Tour pros, than any other hybrid on the market. For more information about Adams Golf visit www.adamsgolf.com.
About keri golf
A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course.
The eight-year-old company continues to expand and in July 2008 formed an exclusive strategic partnership with leading golf products manufacturer Adams Golf, Inc. Under the agreement, Murschell continues to independently design and produce her signature keri golf line, as well as consult on the design of women-specific bags and other projects for Adams Golf.
keri golf’s bags and accessories, including totes and head covers, are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.
For more information, visit www.kerigolf.com.
Contact:
Jamie Brooks
Buffalo Communications
703.891.3510
jbrooks@buffalocommunications.com
www.buffalocommunications.com
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