DnA golf will provide custom-fitted, private label drivers for all celebrity guests
TEMPE, Ariz. (May 2, 2011) – DnA Golf, manufacturer of the world’s only private label, high performance golf driver, is sponsoring the 4th Annual George Lopez Celebrity Golf Classic. The event benefits The Lopez Foundation and will take place on Monday, May 2, at Riviera Country Club in Pacific Palisades, Calif.
As a sponsor, DnA Golf will provide drivers that feature The Lopez Foundation logo for each celebrity guest. DnA Golf representatives also will be on hand to demo their drivers to each participant and to custom-fit their unique detachable-face driver for each celebrity and tournament host, George Lopez. DnA Golf is also donating drivers to be used as silent auction items and tournament prizes.
“Our goal is to partner with deserving charities to help them raise money through the promotion and sale of our private label drivers,” said Howard Lindsay, CEO of DnA Golf. “Our tagline ‘Changing the Face of Golf’ reflects our vision for establishing our niche in the golf industry…but our real goal is to be a company known as much for our community service as our cutting edge technology & designs”.
Lindsay announced that The Lopez Foundation has become the latest partner to join DnA Golf’s Alliance Marketing program. This program, offered to 501(c)(3)organizations, gives charities an opportunity to be part of the DnA Distribution model without any financial risk or commitment.
The Lopez Foundation benefits through the direct and indirect sale of DnA Golf drivers. Attendees and supporters of The Lopez Foundation will receive a special coupon offer to purchase drivers factory direct with a $100 discount off MSRP. DnA Golf also will donate another $100 to The Lopez Foundation in their name and buyers can select the driver specifications (loft, shaft flex, length and grip) and whatever logo they desire.
Each celebrity guest who receives a driver will be asked to reach out to their Social Media fan base, via Facebook or Twitter, to help raise awareness for this special promotion.
“The DnA Direct distribution model is based on social networking, and we hope many of these celebrities will tell their fans how they can help raise money for The Lopez Foundation,” Lindsay said. “We will also donate $100 to the Foundation for each celebrity that makes that effort.”
About DnA Golf
Based in Tempe, Ariz., DnA Golf, Inc. is a wholly owned subsidiary of VyaTek Sports (www.vyatek.com), a company that for more than 10-years has been designing high-end sports equipment for leading brands such as Wilson, Louisville Slugger and Rawlings.
DnA Golf, Inc. was formed in August 2009, but the concept for the first DnA Golf driver began in 2002 when BMW asked VyaTek Sports if they could develop a high-performance golf driver worthy of their “Ultimate Driving Machine” tagline. This effort culminated in the creation of a radical new driver that was highly tunable and had the look, feel, sound and performance of a well-made German car.
DnA Golf’s first product was its Alpha 610 driver, a high-performance driver that features a patented detachable-face technology that is USGA and R&A approved for the standard face. Aftermarket faces and elastomeric face inserts will allow golfers to customize their driver for optimal distance based on their swing speed. Golfers can also select their desired acoustic levels based on their subjective preference. The DnA Alpha 610 driver features a level of customization never seen before – therefore each driver carries its own unique DNA.
DnA Golf’s latest addition to its line of drivers that was launched in January of 2011 shares design heritage with the Alpha 610 Driver, but features a “welded-face” as opposed to the “detachable-face” of the Alpha 610.
DnA Golf has a unique market niche, focusing on corporate brands. With more than 30% of rounds played attributed to “business”, golf is an attractive area to build brand loyalty and awareness.
DnA Golf also has a unique distribution model, DnA Direct, that offers anyone the opportunity to become an independent distributor of DnA Golf’s products. Independent distributors can purchase clubs at wholesale and sell at a profit; receive bonuses for signing new distributors and earn commissions from subordinate distributors in their own “DnA Chain”.
To learn more about DnA Golf, the technology and the unique co-branding opportunities please visit us online at www.dnagolf.com. For more information on DnA Direct, visit www.dnagolf.com/direct or call (480) 240-6004.
About The George Lopez Foundation
The Lopez Foundation mission is to create positive, permanent change for underprivileged children and adults confronting challenges in education and health, as well as increasing community awareness about kidney disease and organ donation. On Monday, May 2, 2011 The Lopez Foundation will present The 4th Annual George Lopez Celebrity Golf Classic and 2011 Audi quattro Cup at the Riviera Golf Club in Pacific Palisades, California.
The golf tournament will be followed by cocktails, a buffet dinner, and live entertainment. Funds raised from last year’s event helped send 125 children with kidney disease to camp for a week at The Painted Turtle Camp in Lake Hughes, CA. For more information, please visit http://thelopezfoundation.org/
Contact:
Ryan Woodcock
CruzWood Communications
480.766.1221
woody@cruzwood.com
