Golf industry’s largest grassroots consumer retail tour off to a tremendous start as 25,000+ golfers have participated in equipment demos, performance club fitting, short game clinics, prize giveaways & more
FORT WALTON BEACH, Fla., May 2, 2011…Every day has become Friday at dozens of Edwin Watts Golf Shops in 2011, as thousands of golfers across the south/southeast have been flocking to the specialty retailer to participate in the inaugural THINK GOLF IT’S FRIDAY TOURTM.
Since Edwin Watts Golf debuted the program in early February, the THINK GOLF IT’S FRIDAY TOURTM — the golf industry’s largest grassroots consumer retail tour — has taken place at more than 30 store locations, hosting more than 25,000 golfers. In fact, many stops on the 2011 TGIF TOURTM have evolved from a series of two-day events designed to promote the game of golf heading into the weekends, into a week-long schedule of activities, encompassing a breadth of interactive programs, new product testing, PGA TOUR Player appearances, custom fitting, par 3 challenges, spectacular deals and more.
“TGIF Tour results have far exceeded our expectations and we continue to look for opportunities to add more value to these events,” said John Watson, CEO, Edwin Watts Golf Shops. “Our partners are stepping up and recognizing the importance in supporting this initiative and bringing the best product offerings to golfers in an effort to help drive more players out onto the course. The more we custom fit players for their equipment, while matching them up with the greatest brands in golf, the more likely they are to play additional rounds. It’s a win-win program for the golf industry.”
The TGIF TOURTM events, which are free and open to the public, provide consumers with the opportunity to test out the latest product innovations from all leading brands, tune-up their game with performance club & ball fitting, register to win an assortment of prizes, and much more. Thus far, several PGA TOUR stars have made appearances during this inaugural TGIF TOURTM, and leading manufacturers have supported the events with their Retail and TOUR vans on-site, and an assortment of giveaways and prizes.
Custom fitting is one of the primary activities at each respective TGIF TOURTM event, as Edwin Watts Golf is placing special emphasis on custom fitting for golfers. As such, from drivers to putters to golf balls, Edwin Watts Golf and the leading equipment brands have been utilizing the Company’s in-store launch monitors and swing analysis software to conduct performance fitting sessions at all TGIF TOURTM events.
For more information on Edwin Watts Golf Shops, along with a complete schedule of TGIF TOURTM events for 2011, consumers and equipment manufacturers can visit www.edwinwattsgolf.com/tgiftour.html.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates, “The Watts Guys,” who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.
Contact:
Michele Kruchkowski (michele@mastrocomm.com)
Tara Pranio (tara@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
