ORLANDO, Fla., May 3, 2011 … Golf Datatech, LLC (www.golfdatatech.com), the industry’s leading independent research firm for consumer, trade and retail golf trends and performance, today announced the release of a much anticipated “update” to the Company’s Teaching, Training and Instructional Aid Study, which originally debuted in 2004, and was later followed by a 2007 study.
The updated Teaching, Training and Instructional Aid Study tracks Serious Golfers’ opinions and attitudes of products designed to enhance their golf game and learning regimen. The 2011 version is the most comprehensive independent study ever conducted concerning golf instruction, golf schools, golf training aids, golf books, videos and DVDs, while evaluating trends in the marketplace and comparing results with data from the 2004 and 2007 studies, respectively.
“Releasing a third edition of this study is a crucial step in gaining the most detailed insight available on consumer buying and training habits when it comes to golf instruction and the breadth of products and services available throughout the industry today,” said Tom Stine, Co-Founder, Golf Datatech. “The more data we have for the golf industry, the more effective retailers and facilities can be in meeting golfer demands and ultimately helping to improve their game.”
In December 2010, Golf Datatech surveyed 1,586 golfers from an exclusive database representing 5 million to 6 million Serious Golfers, defined as individuals who embody roughly 80% of the golf retail purchasing market. The study asked these “hardcore” golfers not only about their purchase habits when it comes to teaching and instructional aids, videos/DVDs and books, but also expanded on their attitudes and opinions towards golf instruction and golf schools, as well as their practice habits and media usage.
The comprehensive 2011 Teaching, Training and Instructional Aid Study, now available for $495, is a 147-page report covering this fragmented golf business category and includes a Study Overview; Objective & Methodology; Executive Summary & Observations; and Golfographics. For more information or to order a study, call 888-944-4116 or visit www.golfdatatech.com.
About Golf Datatech, LLC
Golf Datatech, LLC was established in 1995, and since that time it has become the industry’s golf standard for accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research and strategic sales and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe.
Contact:
Suzie Phillips (sphillips@golfdatatech.com)
Golf Datatech, LLC @ 407-944-4116
Michele Kruchkowski (michele@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
Covering the business of golf!
