Mentors will provide positive encouragement and a welcoming environment for
women to learn to play golf
CARLSBAD, Calif., May 4, 2011 – Callaway Golf Company (NYSE: ELY) today announced a national Mentoring Program with Women on Course, an organization that promotes the golf lifestyle to women in a social and inclusive environment. The Women on Course community has grown to 52,000 women golfers in more than 30 cities across the U.S. Callaway and Women on Course, longtime partners committed to growing the game of golf, developed a mentorship-training program that encourages avid women golfers to share their passion for the game by introducing others to the sport. Callaway Staff Professionals Tina Mickelson and Debbie Keller will participate in multiple Women on Course events throughout the country to help promote the mentoring program.
The Callaway and Women on Course Mentoring Program will prepare mentors by providing guidelines for learning the game of golf, including what to do before arriving at the course, and by encouraging a non-intimidating atmosphere for women to learn the rules of golf, get informed about proper equipment and even golf etiquette.
“The Callaway and Women on Course Mentoring Program is a great extension of our partnership that has introduced golf to thousands of women golfers over the years,” said Rhiona Sullivan, Marketing Coordinator, Callaway Golf Company. “We continue to be committed to the goals of Women on Course: introducing women to the game of golf in a fun and encouraging atmosphere.”
Now in its fifth year, Women on Course is dedicated to connecting and promoting participation in the golf lifestyle by highlighting the business, social and fitness benefits of the game. The organization’s nationwide events offer women golfers the opportunity to connect with the game beyond the course. At these events, women can meet other like-minded individuals. From beginners to seasoned golf veterans, Women on Course events welcome players of all skill levels to become a member.
For more information about the Callaway Golf Mentoring Program, please visit: http://www.womenoncourse.com/mentoring.php
About Women On Course
Women On Course is a national organization promoting the “golf lifestyle” through an integrated event and online platform. WOC provides a welcoming environment for women at any skill level to participate by providing creative events and a support network of women with similar interests. Currently in its fifth year of hosting events, the WOC community has grown to 52,000 women golfers in more than 30 cities across the U.S.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information on Callaway Golf’s complete lineup of equipment, footwear and accessories, please visit www.callawaygolf.com.
Contact:
Scott Goryl
Callaway Golf
(760) 804-4080
Scott.Goryl@CallawayGolf.com
