(CEDAR PARK, TX) – The leading provider of brand-name golf club rental sets to golf facilities, Styx Capital has launched a free Golf Club Rental Analysis (GCRA) program open to all daily-fee, resort and private courses.
Through GCRA and at no cost to courses, Styx assesses their current rental program, including revenues, inventories and expenses to optimize overall profitability.
The genesis of GCRA parallels courses’ needs to increase performance in all aspects of operations, and improved rental program management is an easy but often overlooked component. Resorts catering to travelers, private clubs offering an additional member benefit and daily-fee courses needing to increase golf outings all require attractive rental club offerings.
Most courses recognize the value of current-model, high-end rentals. However, due to cost, many keep their sets too long or use mismatched demo product. Others ineffectively use cash and other purchase-commitment incentives to acquire their rental set inventories. With the Styx program, courses can use their cash and incentives for alternative purposes.
“It’s a no-brainer to reach out to Styx for this complimentary analysis,” says Jim Williams, CEO of Styx. “Even if a course has an effective inventory acquisition and management program, Styx can help it increase club rental revenues whether partnering with Styx or not.”
Rental sets are swapped seasonally, every 12 months for those with year-round play, or upon release of new models featuring the latest-and-greatest technology. Monthly billing aligns with courses’ unique golf seasons to match their cash flows.
Top-of-line rental clubs provided by Styx allow golfers to try the latest equipment on the course. In turn, they use these rental “demos” to buy same-model clubs from pro shops and play more golf at these courses. New rental clubs also allow courses to better market themselves to travelers and group event coordinators, resulting in more rental turns and increased usage fees.
Hundreds of courses nationwide, including Cabo del Sol, Reynolds Plantation, Poipu Bay and Oakmont realize added-value services of the rental club rotation program. These include free return shipping, disposition of existing rental inventories, replacement of missing or damaged equipment, pricing discounts based on volume commitments, pickup of current equipment and rotation into new product each season, and more.
For more information: www.styxcapital.com, www.styxcapital.com/videos/rental/ (video), 877.444.STYX (7899)
About Styx Capital
The golf-club set rental management program cornerstones Styx Capital’s golf-industry participation that includes financing turf equipment, golf carts, fitting systems and other assets. Course-management companies, Ryder Cup and PGA TOUR event hosts, Golf Digest Top 100 courses and courses from municipals to top-tier resorts profit from Styx rotating clubs for better guest experiences. Since 2003, Styx has provided roughly 4,500 sets, projects rotating 20,000 clubs in 2011 and enjoys strong relationships with golf-club manufacturers.
Contact:
Kevin Satz
Buffalo Communications
703.891.3394
ksatz@buffalocommunications.com
www.buffalocommunications.com
www.twitter.com/buffalocomm
