PALM BEACH GARDENS, FL, May 11, 2011-Tourism Ireland has become a benefits provider for the EWGA (Executive Women’s Golf Association).
Tourism Ireland, the agency responsible for marketing the island overseas as a holiday destination, was established under the framework of the Belfast Agreement of Good Friday, April 1998 to increase tourism to the island of Ireland as a whole. Tourism Ireland’s golf tour operators will be offering EWGA members savings on many tour packages to this great destination.
“With more than 200 EWGA members already planning to visit Ireland for The 2011 Solheim Cup in September, our relationship with Tourism Ireland is just beginning,” says Pam Swensen, CEO of the EWGA. “The island of Ireland offers a superior golf product and so many choices for golfers and we know that our members will want to visit the country again and again.”
From west coast links to The 2011 Solheim Cup, Ireland is a superb destination for golf. The country boasts breathtaking championship golf courses, designed by the game’s most celebrated architects and players. Tourism Ireland’s tour operator partners offer great values on golf vacations to enjoy the island’s legendary hospitality — because in Ireland, golf is so much more than a game. See www.discoverireland.com
About EWGA
Geared toward the schedules of busy women, the EWGA welcomes every woman interested in getting involved and connected through golf. EWGA offers all members organized play and clinics for all levels of golfers, personal and professional development, learning and mentoring programs and coast-to-coast networking opportunities to develop friendships, business connections and lifelong relationships.
Since its founding in 1991 as the Executive Women’s Golf Association, the EWGA has touched the lives of more than 100,000 women connecting them to learn, play, and enjoy golf for business and fun. This tax-exempt association delivers a wide range of golf, social and networking activities for both new and experienced golfers.
A 2010 survey of EWGA members conducted by the PGA of America found that the average EWGA member plays 35 rounds per year. EWGA members spent an average of $4,533 on golf activities, merchandise and golf related travel, with each local EWGA chapter annually generating $550,000 in golf related spending and an average of 4,300 rounds of golf. With over 120 chapters throughout the United States, as well as international chapters in Canada, the EWGA represents nearly $70 million to the golf industry. A survey of former EWGA members found that 90% of these women continued to play golf. While the former EWGA member survey did not include golf-related travel, this group’s golf spending accounted for an additional $98 million, totaling over $168 million and 1.7 million rounds of golf per year.
The EWGA is headquartered in Palm Beach Gardens, Florida. For more information about the association and its membership, visit www.ewga.com
Contact:
Angie Niehoff
Niehoff Marketing Associates
561-868-0297
niehoff@bellsouth.net
