Tempe company will give away drivers, golf foursomes and more to select fans of its Facebook page
TEMPE, Ariz. (May 16, 2011) – DnA Golf, manufacturer of the only patented, detachable-face high performance golf driver, has announced that it has launched a new Facebook Fan page.
The page, which can be found at www.facebook.com/dnagolf will feature photos and videos of what goes on behind the scenes at DnA Golf, information about its DnA Direct Distribution model, blogs from the engineers who are the creators of the DnA Golf concept and technology, new product updates, and of course special offers, promotions and giveaways for many of its fans.
“Our DnA Direct distribution model is based on the social networking concept, so I figured it was about time for DnA Golf to get on the Social Media bandwagon,” said Howard Lindsay, CEO of DnA Golf.
The first giveaway will be a custom DnA Golf driver, along with a custom-fitting at Cool Clubs in Scottsdale, for one random Facebook fan once the page reaches 1,000 likes. From there, the company will randomly give away more drivers, along with foursomes of golf, tickets to sporting events and other golf related items to fans of its page throughout the year.
“I may be new to this Social Media phenomenon, but I do know what creates interest with people, and that is free stuff,” Lindsay said. “We just want to entice people to like our page and check back often, as we have a lot of cool, innovative things we are working on at DnA Golf and want to share those thoughts and ideas with golf fans interested in new golf equipment and technology.”
To learn more about DnA Golf, the technology and the unique co-branding opportunities please visit us online at www.dnagolf.com.
About DnA Golf
Based in Tempe, Ariz., DnA Golf, Inc. is a wholly owned subsidiary of VyaTek Sports (www.vyatek.com), a company that for more than 10-years has been designing high-end sports equipment for leading brands such as Wilson, Louisville Slugger and Rawlings.
DnA Golf, Inc. was formed in August 2009, but the concept for the first DnA Golf driver began in 2002 when BMW asked VyaTek Sports if they could develop a golf driver worthy of their “Ultimate Driving Machine” tagline. This effort culminated in the creation of a radical new driver that was highly tunable and had the look, feel, sound and performance of a well-made German car.
DnA Golf’s first product was its Alpha 610 driver, a high-performance driver that features a patented detachable-face technology that is USGA and R&A approved for the standard face. Aftermarket faces and elastomeric face inserts will allow golfers to customize their driver for optimal distance based on their swing speed. Golfers also can select their desired acoustic levels based on their subjective preference. The DnA Alpha 610 driver features a level of customization never seen before – therefore each driver carries its own unique DNA.
DnA Golf’s latest addition to its line of drivers that was launched in January of 2011 shares some heritage with its Alpha 610 Driver, but features a “welded face” as opposed to the “detachable face” of the Alpha 610.
The company has a unique distribution strategy, partnering with corporate brands, sports teams, military branches/facilities, charities and green-grass golf facilities. With more than 30% of rounds played attributed to “business”, golf is an attractive area to build brand loyalty and awareness.
DnA Golf recently introduced its unique distribution model, DnA Direct, that offers anyone the opportunity to become an independent distributor of DnA Golf’s products. Independent distributors can purchase clubs at wholesale and sell at a profit; receive bonuses for signing new distributors and earn commissions from subordinate distributors in their own “DnA Chain”.
To learn more about DnA Golf, the technology and the unique co-branding opportunities please visit us online at www.dnagolf.com. For more information on DnA Direct, visit www.dnagolf.com/direct or call (480) 240-6004.
Contact:
Ryan Woodcock
CruzWood Communications
480.766.1221
woody@cruzwood.com
