The May issue of The Pellucid Perspective contains a unique look back at the progress, or lack thereof, that the golf industry has made since the initial meeting of golf’s leadership at Golf 20/20 at the turn of the century. Pellucid Corp. founder Jim Koppenhaver, who was present for that initial gathering, pinpoints some of the industry’s successes and failures in the succeeding 11 years, and offers some suggestions for improving that performance in the future.
The May issue also features a look at the ways some golf course maintenance professionals are managing labor costs, crucial weather warning and safety technology, an Endangered Species Act threat to a revered San Francisco area municipal course, and a cautionary tale about a golf marketing ploy with a catch, along with the usual mix of news, industry benchmarks and statistics and commentary.
The Pellucid Perspective is an online golf industry news, information, analysis and opinion magazine distributed at no charge to slightly over 27,000 golf industry stakeholders each month. Individuals interested in receiving the publication may contact Jim Koppenhaver at jimk@pellucidcorp.com. Advertisers interested in joining our charter sponsors Club Car, ValleyCrest Golf Course Maintenance, GolfNow and KemperSports should contact Editor-in-Chief Jim Dunlap at jdgolfer@cox.net.
About Pellucid
Pellucid Corp. is a leading independent golf business information and marketing services company. Our company compiles information and provides insightful reporting in the form of the definitive annual State of the Industry and monthly tracking of weather impact and facility utilization from national to market level. Our tri-weekly digital newsletter, Outside the Ropes, has a paid subscription base of over 300 industry thought leaders and an Executive Summary circulation to over 5K industry stakeholders. The Pellucid Perspective is a sponsor-based monthly digital magazine which informs and influences the thoughts and decisions of over 27K industry participants and observers. We work individually with golf course owners and operators providing affordable information and insight with our Customer Franchise Analysis, Golf Local Market Analysis, Weather Impact Analysis, Performance Scorecard, Voice of Local Golfer survey, and Sharper Edge Marketing services. For more information and to find out how we can help you, contact Harvey Silverman at hsilverman@pellucidcorp.com; or visit our website, www.pellucidcorp.com.
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