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Styx Capital Achieves Record Growth As Golf Courses Increasingly Eye New Revenue Streams

May 18, 2011

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Company’s golf club rental set rotation program adopted coast to coast

(CEDAR PARK, TX) – Styx Capital – the leading provider of brand-name golf club rental sets to golf courses – announces continued increase in customers adopting its rental management program.

As the core golf season hits its stride, Styx is experiencing a record surge in partnerships with courses nationwide, including Black Mountain Golf & Country Club (Henderson, NV), Glen Oaks Country Club (West Des Moines, IA), Honolulu Country Club (Honolulu, HI), Interlachen Country Club (Edina, MN), Kona Country Club (Kailua-Kona, HI) and Olivas Links (Ventura, CA).

Styx projects it will rotate approximately 20,000 rental clubs for golf courses in 2011.

“Daily-fee, resort and private courses are looking for ways to improve their guest and member experiences and, in turn, revenues,” says Jim Williams, CEO of Styx. “Our program pays for itself and turns rental clubs into a meaningful profit center for pro shops.”

Courses swap new and current models from Callaway, Cobra, Nike, TaylorMade, Titleist and other leading brands seasonally, every 12 months for those with year-round play, or upon release of new equipment featuring the latest-and-greatest technology. Monthly billing aligns with courses’ unique golf seasons to match their cash flows.

Top-of-line rental clubs provided by Styx allow golfers to try the latest equipment on the course. In turn, they use these rental “demos” to buy same-model clubs from pro shops and play more golf at these courses. New rental clubs also allow courses to better market themselves to travelers and group event coordinators, resulting in more rental turns and increased usage fees.

Hundreds of courses nationwide, including Cabo del Sol, Reynolds Plantation, Poipu Bay and Oakmont realize added-value services of the rental club rotation program. These include free return shipping, disposition of existing rental inventories, replacement of missing or damaged equipment, pricing discounts based on volume commitments, pickup of current equipment and rotation into new product each season, and more.

For more information: www.styxcapital.com, www.styxcapital.com/videos/rental/ (video), 877.444.STYX (7899)

About Styx Capital
The golf-club set rental management program cornerstones Styx Capital’s golf-industry participation that includes financing turf equipment, golf carts, fitting systems and other assets. Course-management companies, Ryder Cup and PGA TOUR event hosts, Golf Digest Top 100 courses and courses from municipals to top-tier resorts profit from Styx rotating clubs for better guest experiences. Since 2003, Styx has provided roughly 4,500 sets and enjoys strong relationships with golf-club manufacturers.

Contact:
Kevin Satz
Buffalo Communications
703.891.3394
www.buffalocommunications.com
www.twitter.com/buffalocomm

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