Short-game clinics and fittings, sponsored by Cleveland Golf, designed to promote wedge play/short game improvement; golfers are also invited to tune-up their game with free swing analysis and other in-store service offerings
FORT WALTON BEACH, Fla., May 19, 2011…For golfers seeking pointers on wedge play and how to attack approach shots, Edwin Watts Golf Shops (EWGS), one of the world’s largest specialty golf retailers with over 90 locations, has announced that “short game/wedge play” will be the theme of a chain-wide tune-up day, scheduled for Saturday, May 21. As part of the specialty retailers’ monthly tune-up series, golfers can visit any of the 90+ locations to participate in short game clinics, club fittings and much more. Cleveland Golf will support this initiative, as representatives from the Company will be on-site at various locations to complement the Edwin Watts Golf associates, delivering short game instructional tips, while ensuring golfers are armed with the proper equipment that matches their unique swing characteristics.
The “short game/wedge play” tune-up day, which comes on the heels of the April “putting” theme clinic, is part of Edwin Watts Golf’s tune-up series that was created to make the 2011 golf season one of true game improvement, while offering a new theme each month that covers an important aspect of the game. Golfers of all ages and skill levels are invited to visit a local store and participate in interactive activities such as swing analysis, performance club fitting sessions, club re-gripping, cleat change-outs and much more.
“Playing with the proper equipment is of paramount importance, and our tune-up series was created to ensure that we are providing golfers with the necessary tools to perform their best on the course,” said John Watson, CEO, Edwin Watts Golf Shops. “From sinking 3-foot putts to consistently hitting the fairway off the tee, this monthly tune-up series will cover all facets of the game. Specifically for the May 21 event, the ‘short game/wedge play’ theme is designed to focus on how to more effectively attack approach shots to the green.”
At each event, the Company’s expert staff, boasting the highest technical IQ in golf, will greet customers with unique promotions and service offerings, ensuring all golfers are well-equipped for the season. Representatives from leading equipment manufacturers and local PGA Professionals will be on-site to participate in these one-day events, as golfers can have their equipment tuned-up, participate in clinics & swing analysis, experience free performance club fitting sessions and other in-store service offerings. As part of the festivities, all participants can register to win valuable prizes, including clubs, balls, bags and much more.
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Edwin Watts Golf Announces Chain-Wide Tune-Up Day on May 21…Add One
Cleveland Golf representatives will be on-hand to further educate golfers on the true benefits of playing a round with more wedges in your bag, offering more versatility on scoring shots around the green. Industry statistics reveal that golfers use their wedges on 45 percent of their swings during a round, thus, choosing the proper wedge models and styles when building a set is a priority. Cleveland Golf has a unique gap fitting philosophy that will be incorporated into the tune-up day, affording golfers the opportunity to equip their bag with the proper clubs that will improve scoring.
The chain-wide tune-up day initiative is complemented by Edwin Watts Golf’s current TGIF TOURTM, the golf industry’s largest grassroots consumer retail tour, as Edwin Watts Golf reinforces the Company’s commitment to custom fitting for golfers in 2011. As part of the TGIF TOURTM, Edwin Watts Golf is partnering with leading equipment brands and utilizing the Company’s in-store launch monitors and swing analysis software to conduct performance fitting sessions at all TGIF TOURTM events, which also include new product testing, par 3 challenges, grip and cleat changing and much more.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.
Contact:
Michele Kruchkowski
(michele@mastrocomm.com)
Ari Edelman
(aedelman@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
