(SCOTTSDALE, AZ) – Hot Stix Golf – the leading custom club fitter for Tour professionals and recreational players serious about improving their games – has opened a state-of-the-art, outdoor fitting center at the renowned Four Seasons Resort and Club at Las Colinas in Irving, Texas – host of the PGA Tour’s HP Byron Nelson Championship.
Conveniently located between downtown Dallas and DFW International Airport, this latest Hot Stix facility was added to meet thriving demand for the custom swing analysis and golf equipment fitting that has gained the company a worldwide following. It is situated on the practice range at TPC Four Seasons Las Colinas, which is ranked as one of the state’s top courses by Golfweek.
Overseen by Hot Stix Certified Fitter Bobby Ennis – a former college standout at the University of Texas at Tyler – the club fitting center incorporates an array of proprietary technology. Ennis uses this to help players optimize on-course performance by integrating equipment that complements their distinct swing characteristics.
“Our highly certified team helps players through a sophisticated process which analyzes how specific components – head, shaft, ball and grip – affect performance,” says Mark Flynn, CEO of Hot Stix. “We precisely measure loft, lie, shaft frequency, swing and ball speed, launch angle, spin rates, smash factor and other variables to help maximize distance and accuracy.”
Trusted by scores of Tour players, including winners of multiple major championships, Hot Stix takes the guess work out of selecting new clubs and improves equipment that is mass produced and bought off the rack.
“Partnering with Hot Stix is yet another point of distinction for our facility,” says Paul Earnest, Director of Golf at Four Seasons Dallas. “It provides our guests and members with the chance to evaluate all the best golf equipment brands from the comfort of our resort and private club environment.”
Additional Hot Stix Performance Centers are in California (three locations), Scottsdale (two locations), New York, Minneapolis and Orlando, with several more opening in the next 12 months. Each facility employs the industry’s most highly-certified cub fitters, all rigorously trained to interpret intricate and precise swing data to determine the best equipment combinations.
Appointments for Hot Stix Performance Centers are scheduled online at www.hotstixgolf.com or by calling 877.513.1333.
About Four Seasons Resort and Club Dallas at Las Colinas
Four Seasons Resort and Club is conveniently located in Irving and between the cities of Dallas and Fort Worth and just 10 minutes from Dallas/Fort Worth International Airport. The 400-acre resort features two 18-hole golf courses, a 431-room hotel with tower and villa rooms, conference center, spa, expansive sports and recreational facilities and a private sports club. It serves as home of the annual HP Byron Nelson Championship, a PGA TOUR event and is recognized by the American Automobile Association as the only Five Diamond resort in Texas.
For more information, visit www.fourseasons.com/dallas.
About Hot Stix Golf
For nearly 10 years, Hot Stix Golf has fit Tour and club professionals, as well as avid and recreation golfers, at its expansive state-of-the-art fitting centers in Arizona, California, Florida, Minnesota, New York and Texas. With more than 35,000 satisfied golfers, the company’s golfer-equipment matchmaking technology and its club-building craftsmen maximize golfers’ performances. A variety of packages are available for golfers and gift-givers, including full-bag evaluations, or ala carte driver, fairway wood, hybrid, iron, wedge and putter fittings. Hot Stix is the official golf equipment research partner of GOLF Magazine.
For more information: www.hotstixgolf.com, 877-513-1333.
Contact:
Bill Feidler
Buffalo Communications
703.615.4034
bfeidler@buffalocommunications.com
www.buffalocommunications.com
twitter.com/buffalocomm
