HUNTINGTON BEACH, CA – MAY 27, 2011 – Cleveland® Golf/Srixon® is pleased to announce significant investments toward bolstering their club fitting initiatives for 2011. “Without proper and consumer accessible fitting tools, the performance gains afforded by modern equipment and technologies cannot be fully realized by golfers” says Chuck Thiry, Brand Manager for Cleveland® Golf. “Our 2011 products push the limits for weight reduction and distance. We have invested heavily in our fitting resources to prove to our customers that Cleveland® Golf can improve their game and lower their scores. We guarantee it.”
New for 2011:
1. Right Weight Guarantee
a. This year’s Ultralite drivers come in three different weights so every player can find his right weight driver – regardless of swing type or performance preference. The Right Weight Guarantee offers consumers a 60-day guarantee on all driver sales enabling golfers to exchange their driver free of charge for another weight, flex or loft.
2. Foresight Sports Game Changer II Launcher Monitors
a. Cleveland® Golf/Srixon® has also made a massive capital investment in the most sophisticated and portable launch monitors in the market. With the confidence that their products will outperform the competition, every member of their sales force will now carry a launch monitor to prove the added performance of their products. This piece of equipment, as well as the know-how and experience of their representatives, also provides the means by which consumers can find the right products and the right fit for their game. Cleveland® Golf/Srixon® has even purchased these monitors for their super brand accounts, further strengthening their commitment to fitting.
3. 2011 Custom Shaft Catalog
a. The most comprehensive custom shaft offering ever, featuring the latest custom graphite and steel shafts from golf’s most trusted shaft brands. The guide features specs measured independently in the Cleveland® Golf/Srixon® R&D Lab and features for the first time unbiased and unified comparisons between the specs of each shaft offered from each manufacturer. Cleveland® Golf/Srixon® has licensed the International Flex Code fitting system from Miyazaki™ Golf Shafts to compare the bend profiles and projected trajectories of each shaft with an unprecedented level of detail. The 2011 Custom Shaft Catalog sets the bar for comprehensive and independently verified shaft specifications.
4. Four Mercedes Sprinter Fitting Vans and two Tour Experience custom build vans traveling nationally
a. With the goal of extending the fitting experience trusted by our Global Tour Staff to our customers, Cleveland® Golf/Srixon® has expanded their fleet to six fitting vans traveling nationally. Each van is driven by an expert fitting professional with tools to guarantee the best fit for golfers of all levels. The Cleveland® Golf/Srixon® fitting fleet is powered by Trackman and GC2 launch monitors, ACTIONFIT Lie Boards and SCUBA club bending technology.
5. SCUBA and Gap Fitting
a. Cleveland® Golf/Srixon® introduces the SCUBA (Self-Contained Universal Bending Apparatus) to go along with its tour inspired GAP fitting philosophy. With the SCUBA, irons and wedges can be adjusted to the loft and lie angles at the range while fitting a player. As a result, the player can walk away from a fitting session with a completely customized set of clubs (perfect lie angles and distance gaps) delivered the same day.
6. Online Wedge Fitting Software.
a. Golf’s most complete bounce, loft and finish offering in the wedge category enables precise Bounce and GAP fitting.
7. Introduced online Srixon® Ball Fitting Software, Technology/Fitting Education, and Srixon® Ball Fitting
8. Increased number of nationwide Scoring and Driver Education Clinics.
9. Introduced online custom fitting technology for Never Compromise® Gambler™ and Dinero™ Putters Custom Fitting.
10. Re-Modeled Huntington Beach Fitting Studio – Visitors Welcome.
11. Opened Roger Dunn Santa Ana Premium Fitting Studio with PGA Pro Brett Massingham.
For more information on Cleveland® Golf/Srixon®, Never Compromise® or any of their latest fitting initiatives, please visit: www.clevelandgolf.com, www.mycustomputter.com or www.nevercompromise.com.
Cleveland® Golf, Srixon®, Never Compromise® and Cleveland Classics™ apparel are brands owned by SRI Sports Limited. With corporate headquarters based in Kobe, Japan, SRI Sports is the fourth largest golf company in the world, as well as one of the world’s leading patent holders in golf ball technology. For more information, please contact Keith Patterson, PR/Media Relations Manager (714.889.5808) or visit us online at www.clevelandgolf.com, www.srixon.com, www.nevercompromise.com and www.clevelandclassicsapparel.com.
Contact:
KEITH PATTERSON
MEDIA & PUBLIC RELATIONS MANAGER
5601 SKYLAB ROAD
HUNTINGTON BEACH, CA 92647
(TEL) 714-889-5808
(E-MAIL) KeithPatterson@clevelandgolf.com
